Nicki Minaj’s partnership with Black-owned vegan model LØCI redefined sustainable style. Launched in April 2024, the Nicki Minaj x LØCI assortment featured 11 unisex bio-leather sneaker types, leading to a 3,500% surge in web site visitors, which crashed LØCI’s website, in keeping with Forbes.
The road, priced $185-$200, offered out a number of occasions, with 1.3 million buyers by the 12 months’s finish, per Yahoo. In April 2025, the second drop, DØPAMINE, launched 5 vibrant colorways at $145, utilizing recycled ocean plastic. To not point out, Minaj’s possession stake and inventive route proceed to drive gross sales, cementing LØCI’s eco-chic legacy.
Tracee Ellis Ross Slays With PATTERN Magnificence’s Vegan Hair Care
In the meantime, Tracee Ellis Ross is elevating Black magnificence with PATTERN Magnificence, her Black-owned, vegan hair care model launched in 2019 for curly, coily, and tight-textured hair.
Boasting over 50 PETA-certified merchandise, PATTERN offered out 9 SKUs on launch day and now thrives in 10 retailers like Sephora. In June, Tracee reunited together with her ‘Girlfriends’ co-stars Jill Marie Jones, Golden Brooks, and Persia White for PATTERN’s first TV industrial, a nostalgic “CURLtender” advert that had us all in our feels. To not point out, Tracee has a number of the finest hair in Hollywood, so if followers can obtain a glance anyplace close to nearly as good as hers, PATTERN sounds just like the model followers ought to attempt for tangle-free, moisturized, and nourished curls.
