Beyoncé is right here that can assist you reclaim your edges along with her new haircare line, Cécred (pronounced “sacred”). The Grammy Award-winner took to Instagram earlier this week with visuals asserting the model’s February 20 launch.
“It has at all times been a dream of mine to create a haircare line,” mentioned Beyoncé in an accompanying assertion. “That’s why I’m so proud to share Cécred, which celebrates and honors the knowledge of our hair.”
[SEE ALSO: EXCLUSIVE: Celeb Hairstylist Kim Kimble Dishes On Beyoncé’s Impact On Black Hair]
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The model, which focuses on healthcare and hydration, can be geared for all hair textures. A second spherical of visuals for the model dropped displaying fashions their kinky curls popping, waves fluffed, blowouts laid.
Whereas we all know the sweetness enterprise is understood for large {dollars}, this transfer additionally makes large sense for Bey. It ties her private hair journey rising up in her mom’s salon along with her lengthy standing affect on Black hair.
“What number of of y’all know that my first job was sweeping hair in my mama’s salon,” wrote Beyoncé on Instagram final Might. “I noticed firsthand how the methods we nurture and have fun hair can instantly affect our souls. I watched her heal and be of service to so many ladies. Having discovered a lot on my hair journey, I’ve at all times dreamed of carrying on her legacy.”
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That legacy has been obvious in all of her signature mane moments. Suppose Lemonade braids, cornrows, all-textured every part, the kinky curly ‘dos. Even her completely laid lace-fronts and blown-out tresses that by no means fairly hit silky-straight standing.
Celeb hairstylist Kim Kimble, who was a part of one among Beyonce’s Blackest hair moments — learn: Lemonade — has typically talked about Beyoncé’s affect on hair.
“I feel any girl who can take one thing that God designed for her and actually make it work for her is superior. I like the impact she has on individuals and I perceive why. A assured, sturdy, Black enterprise girl is superior… And, doing it with confidence. That’s the battle proper there.”
That’s why the web was so divided when she debuted iced platinum blonde tresses for her “Renaissance” tour final 12 months. Was she white-washing?
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In fact, Mama Tina Knowles rapidly got here to her protection — difficult of us for his or her “double normal” on Blackness. “I simply went and checked out all the gorgeous gifted Black celebrities who’ve worn platinum hair and it has been nearly everybody of them at one time or one other.”
Many additionally questioned whether or not somebody who rocks lace fronts for a dwelling ought to be the face of a haircare model. Once more, Mama Knowles has been on the forefront of Beyoncé’s hair care journey. For years, she has been giving us sneak peeks of Beyoncé’s practically waist-grazing “au pure” tresses.
Now, Beyoncé is lastly including her ideas to the dialog. “I’m excited that you’re now part of this neighborhood and may help to construct an intimate and highly effective area the place we are able to share our journeys, our hair secrets and techniques and shield all issues sacred.”
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