Alexander Wang’s new marketing campaign for Ricco baggage is hilariously spot-on, that includes celeb look-alikes which can be nearly too actual to imagine.
In a star-studded twist, the marketing campaign showcases uncanny doubles of Beyoncé, Taylor Swift, Ariana Grande, and Kylie Jenner, making you do a double-take.
On Could twentieth, the style designer showcased a clip of the fashions, with the caption studying: “100% licensed genuine.”
The Ricco baggage vary from $850 to $1,050.
In keeping with Wang, the model “wished to play with the concept of deepfakes, exploring the a number of realities throughout the digital panorama.”
He mentioned, “Imitation is one of the best type of flattery, in spite of everything.”
