Rihanna is formally shifting into the haircare enterprise, asserting the most recent line to affix her beloved Fenty model.
Supply: Kevin Mazur / Getty
The “Diamonds” singer introduced the massive information on Tuesday, Jun 4, posting a video to Instagram revealing the launch of Fenty Hair.
“A brand new household is shifting in,” Rihanna started in her prolonged caption. “@fentyhair is pullin up and it’s time to lastly have the hair expertise you’ve been ready for.”
Within the announcement video, Rih rocks a blonde pixie reduce, together with people within the video sporting all types of various hairstyles.
Her caption continues, “You know the way a lot switching my hair up issues to me. I’ve had virtually each texture, colour, size, from weaves to braids to natural- so I’m launching a versatile line of merchandise for not solely each hair need, however each single product is designed to strengthen and restore all kinds of hair, which is what we actually want! It’s time to play and get stronger by the model ðð¿âï¸.”
Rihanna went on to disclose that the model formally launches on June 13, however says followers can join at FENTYHAIR.COM for early entry to “store earlier than anybody else.”
With the whole lot Rihanna has achieved within the seven years since launching her extraordinarily profitable Fenty Magnificence model, it’s no query why she hasn’t dropped an album since 2016’s Anti.
Whereas many followers assume we’re by no means getting music once more, Rih has been hinting at a brand new album lots lately, promising simply final month that it’s gonna be “superb… It needs to be — that’s the solely purpose it’s not out but.”
“If I’m not feeling it and I’m not feeling prefer it represents the evolution, the time I spent away …There ought to be a present of progress, proper?” she instructed Further. “I wish to play, and I really feel like music is a playground, and I wish to have enjoyable with it and present actually the place I’m at.”
Fenty Hair launches on June 13.
