Nationwide — Tarik Edmonson, the Founder and CEO of Nagast Footwear, an Atlanta-based Black-owned sustainable sneaker firm, is stepping boldly into the struggle for Black development with its new initiative, “Black Legacy, Black Futures.” The marketing campaign pledges to reinvest 50% of all earnings into scholarships for HBCUs and $10,000 month-to-month grants for Black-owned companies. In a local weather the place company DEI efforts are being scaled again or eradicated, Nagast is chopping by the noise by funding actual, community-rooted affect.Launched in partnership with New Delivery Church and 100 Black Males of America, the initiative brings collectively a number of the most trusted names in Black management. New Delivery Church will function a hub for monetary literacy workshops, youth mentorship, and group occasions hosted at its Atlanta campus. In the meantime, 100 Black Males of America will administer the month-to-month grants and supply hands-on management growth for each entrepreneurs and scholarship recipients. Further assist will come from the Nationwide Black Chamber of Commerce, which can ship very important enterprise assets to assist collaborating entrepreneurs scale and maintain their ventures.
The marketing campaign features a sequence of standout packages geared toward rapid and long-term transformation. By partnerships with Howard College, Spelman School, and Morehouse School, the initiative will fund scholarships for college students pursuing levels in social justice, STEM, and entrepreneurship. Enterprise homeowners in tech, training, and sustainability shall be eligible to use for $10,000 month-to-month grants, making a pipeline of Black innovators with the assets to thrive. Functions for each packages are actually open.
“This isn’t charity—it’s technique,” mentioned Tarik. “Company DEI packages are failing, however Black communities have all the time been our personal answer. By ‘Black Legacy, Black Futures,’ we’re channeling 50% of earnings immediately into HBCU scholarships and Black companies—no middlemen, no empty guarantees. While you assist Nagast, you’re investing in Atlanta’s subsequent technology of leaders.”
A spotlight of the marketing campaign is the launch of the “Legacy Kicks” Assortment, a daring sneaker line designed by Atlanta artists. The crimson, black, and inexperienced colorway pays tribute to Pan-African delight, whereas every design honors Black icons like John Lewis and Shirley Chisholm. These limited-edition sneakers function wearable statements of legacy and management. Complementing the gathering is the #WalkInPower Problem, a viral TikTok contest the place customers share tales of Black resilience. The highest 10 movies will every earn $5,000 in funding for pupil debt reduction or enterprise startup capital.
“Nagast’s dedication to financial justice and academic entry displays our shared imaginative and prescient for sustainable Black progress,” mentioned a consultant of one of many marketing campaign’s accomplice organizations. “This partnership has the facility to uplift generations, and we’re proud to assist make it occur.”
To drive consciousness and encourage group participation, Nagast can also be rolling out a full slate of digital and in-person content material, together with a mini-documentary titled “From Atlanta to Each Hood”, an infographic detailing the 50/50 revenue mannequin, and a Juneteenth 2024 livestream occasion hosted at New Delivery Church. The livestream will function performances, grant bulletins, and a keynote from Edmonson himself.
From premium sneakers to purpose-driven affect, Nagast Footwear continues to show that trend and activism can stroll facet by facet. With “Black Legacy, Black Futures,” each buy turns into a robust step towards financial freedom.
Learn how to Get Concerned:• Store the Assortment – NagastFootwear.com• Apply for a Enterprise Grant – NagastFootwear.com/pages/grants• Apply for a Scholarship – NagastFootwear.com/pages/scholarship-page• Apply for Enterprise Funding – NagastFootwear.com/pages/grants
AboutFounded in Atlanta by Tarik Edmonson, Nagast Footwear is a premium sneaker model rooted in Black delight, cultural storytelling, and group affect. Every ethically crafted pair funds scholarships and enterprise grants by the corporate’s dedication to #WalkInPower.
For press inquiries or media interviews, ship an e-mail to tarik@nagastfootwear.com
