Supply: Dorothy Hong/Staff Epiphany
R&B IT-Lady Mariah The Scientist set the Coca-Cola stage ablaze on the beverage big’s bustling sales space throughout this yr’s star-powered Essence Pageant in NOLA.
Supply: Dorothy Hong/Staff Epiphany
The hitmaking hottie shocked in a curve-caressing gown whereas performing smash hit single ‘Burning Blue’ and different jams in entrance of an enormous crowd and seas of telephone lights on the buzzy sales space.
Supply: Marcus Ingram/Getty Photos for ESSENCE
Taking full benefit of her chart-topping momentum, Mariah teased her upcoming album Hearts Offered Individually (August 22) in an Instagram publish that includes a saluting toy soldier in her likeness on a pink carpet.
With ‘Burning Blue’ blazing the path, we anticipate the sultry singer’s first album since 2023’s To Be Eaten Alive to be on heavy rotation this upcoming Cuffin’ Season.
Celebrating 30 years because the presenting sponsor at ESSENCE Fest, Coca-Cola went all out with its ‘Summer time of Uplift’ activation that handled company to different standout performances by Lloyd, Lay Bankz, and Reginae Carter & the OMG Girlz, together with dynamic panels and immersive experiences.
Supply: Dorothy Hong/Staff Epiphany
Supply: Dorothy Hong/Staff Epiphany
Supply: Dorothy Hong/Staff Epiphany
Hosted by Jamila Mustafa and Charles “Beloved” Kuykendoll, the dynamic 3-day activation had (actually) all the pieces: karaoke, customized appeal bracelet making, Southern College’s Human Jukebox Marching Band, Instagrammable photograph ops, Smartwater with Alkaline and Merely cubicles, and a double-dutch efficiency by GameOva Skip and Soar DC Superstars.
Supply: Dorothy Hong/Staff Epiphany
Supply: Dorothy Hong/Staff Epiphany
Supply: Dorothy Hong/Staff Epiphany
Supply: Dorothy Hong/Staff Epiphany
Supply: Dorothy Hong/Staff Epiphany
Supply: Dorothy Hong/Staff Epiphany
Supply: Dorothy Hong/Staff Epiphany
Visitors had been additionally handled to a sneak peek of If Not For My Ladies Season 7 that includes Reginae Carter and the OMG Girlz, an empowering “Who’s On The Block” panel on entrepreneurship and enterprise within the Black group, an insightful panel that includes Disney’s Toya Johnson and Undefined Magnificence’s Dorian Morris spotlighting Black-owned companies and cultural leaders, and hip-moving sounds by DJ Sky Jetta and DJ Mars.
General, the buzzy activation expertise was an epic celebration of group, tradition, and connection, bringing individuals collectively to uplift, encourage, and shine.
