Mathew Knowles is lastly letting followers in on the behind-the-scenes story of a Beyoncé music video that’s been buried for years
The singer’s dad sat down with government producer Carlos King and revealed a brief untold bit in regards to the chaos behind Alicia Keys’ 2010 video shoot. Beyoncé was added to Keys’ “Put It in a Love Track” because the monitor gained main momentum, and each ladies — together with the total crew — traveled to Brazil to movie the video.
What followers thought was simply one other glamorous worldwide shoot turned out to be a full-blown disaster that required a helicopter extraction from one in all Rio de Janeiro’s favelas.
‘Tina Would Nevaa be That Far’: Mathew Knowles’ Photograph of Himself and His Spouse Attending Beyoncé’s Live performance Goes Viral After Followers Discover How Far They Have been from the Stage
King straight requested Knowles bout the mysterious music video that was teased however might by no means see the sunshine of day. “Which video?” he replied, enjoying coy, prompting King to push again: “Don’t jedi thoughts trick me, Mr. Knowles.”
After King jogged his reminiscence by singing lyrics from the monitor, King pressed additional in regards to the Brazil shoot. The previous Future’s Youngster supervisor then revealed that each singers needed to abruptly go away set after a harmful matter.
“I get a cellphone name — cuz I’m not a micro supervisor — and so they’re within the tasks … hood … ghetto in Rio,” mentioned Knowles. “Sony hadn’t paid the gangsters and so they needed to be helicoptered out of there.”
However King’s jaw practically dropped to the ground as he was speechless over Knowles’ surprising response. “An entire lot you don’t know, younger man,” mentioned 77-year-old Knowles. “Yeah, it’s so much that folks don’t know.”
On the time, Beyoncé was signed to Columbia Data and Keys was signed with Sony Music Leisure, releasing music via Sony-affiliated labels like J Data and later RCA.
Matthew Knowles on why the video for “Put It in a Love Track” wasn’t launched pic.twitter.com/WepULm6l2f
— Selena M. (@queenbeylite_) October 7, 2025
The revelation despatched followers right into a frenzy on-line.
“Thanks for asking in regards to the Alicia Keys collab video bc we’ve been questioning the place that video has been for AGES! Your face at Mr. Knowles’ clarification, although,” one viewer commented below the interview clip.
One other mentioned, “The actual fact you bought the reality about Put it in a love track in any case these years. Sir you’re the [goat emoji]!!!!!!!!!!!!!! Thanks Carlos!!!!!!!!!”
The Knowles-Carters are notoriously protecting of their interior circle, and secrets and techniques hardly ever keep hidden for lengthy. Followers suspect Mathew’s disclosure may have penalties, simply as they believe Beyoncé’s mom, Tina Knowles, faces warmth at house for clapping again or liking posts on-line — solely to apologize later.
“He’s not getting invited to Thanksgiving this yr… you understand da Carter’s like a secret,” mentioned a 3rd particular person.
I fake I’m aight however I nonetheless need the Put It In A Love Track video. pic.twitter.com/prqo4GpYdy
— 𝐝𝐮𝐟𝐟. (@duffthebrand) August 20, 2025
One other fan expressed aid over the artists’ security: “Wow! So glad they saved our infants.. We’ve the track.”
The February 2010 “Put It in a Love Track” shoot was one of the vital eagerly anticipated moments within the music business.
For the monitor from Keys’ “The Component of Freedom” album, she and Beyoncé filmed in iconic Rio places, together with Dona Marta and Conceição Hills, the identical favelas featured in Michael Jackson’s “They Don’t Care About Us” video, in keeping with ABC Information.
The manufacturing featured elaborate Carnival-inspired costumes adorned with Swarovski crystals, capturing the colourful vitality of Brazil.
Brazilian media coated the shoot extensively, displaying the 2 superstars performing collectively in entrance of cameras.
Keys addressed the video’s disappearance throughout a 2016 interview with Rap Radar’s podcast, although her clarification targeted on inventive causes somewhat than security considerations.
She admitted they’d enjoyable filming, however felt the ultimate product didn’t seize the vitality they wished.
“The video didn’t fairly seize the vitality that I feel that we actually meant it to, and we simply felt prefer it was higher to only maintain it,” Keys defined, including that perhaps sooner or later it might floor as “some outdated secret.”
.@aliciakeys talks collaborating with Beyoncé on Put It On A Love Track & says they may launch the video on TIDAL. pic.twitter.com/qwiC5fvjfZ
— BEYONCÉ LEGION 𐚁 (@BeyLegion) Might 10, 2016
The Brazil incident provides one other layer to understanding Mathew’s protecting nature towards his household. All through his profession, he’s been recognized for fiercely guarding these below his care. Even his ex-wife acknowledged this trait in her current memoir “Matriarch,” the place she mentioned their difficult relationship.
Regardless of their 2011 separation following his infidelities, Tina maintained that Mathew would at all times be there for her. “He was at all times a protector. He’s nonetheless my protector. If one thing went improper, I’d need him on my workforce,” she revealed throughout her “Oprah’s E-book Membership” look.
That protecting intuition extends past romantic relationships. Tina additionally famous that even throughout their estrangement, if anybody tried to trigger her hurt, Mathew would step in with out hesitation.
Followers proceed processing Mathew’s explosive revelation in regards to the Keys video.
“You understand what… I wipe my palms with that cliff hanger. So long as Beyoncé and Alicia Keys are secure, that’s all that issues. Nevertheless… Alicia Keys did say it was on a tough drive ‘someplace’ We want the reality!” one individual wrote below the YouTube King’s YouTube web page.
“So Alicia Keys and Beyonce didn’t ‘examine in‘ and that’s why the visuals for ‘Put it in a Love track‘ was by no means launched. That’s the craziest sh-t ever and an instance of Beyonce in all probability received so many loopy tales to share,” one individual joked on X.
Beyoncé leaving the “Put It in a Love Track” music video set after the gangster pulled up pic.twitter.com/3X0iRlefay
— ReneighRidingBey 𐚁(Fan Acct) (@Bey_riding) October 7, 2025
The harmful nature of the video shoot didn’t cease “Queen Bey” from returning in September 2013, the place she filmed the music video for “Blue.” It was filmed in Rio de Janeiro and Trancoso, Bahia, throughout her Mrs. Carter Present World Tour.
The video options Beyoncé and her daughter Blue Ivy, capturing native tradition and on a regular basis life in these Brazilian cities.
Whereas the “Put It in a Love Track” video stays unreleased after 15 years, Mathew’s account lastly gives context for why such a high-profile collaboration vanished.
Whether or not inventive variations or harmful circumstances have been the first purpose, one factor is definite: generally defending the artists issues greater than delivering the content material to the followers.
