The founding father of Arizona Iced Tea, Don Vultaggio, is standing agency on conserving his iced tea reasonably priced for everybody.
In a latest interview aired on Right this moment and Morning Information NOW, NBC’s Savannah Sellers spoke with Vultaggio, who proudly defined why Arizona Iced Tea has stayed at 99 cents for over three many years. “We’re profitable. We’re debt free. We personal the whole lot. Why?” Vultaggio mentioned, emphasizing that elevating costs isn’t needed for them.
“Why ought to people who find themselves struggling to pay hire need to pay extra for our drink?” he continued. “Perhaps it’s my little technique to give again.”
Arizona Iced Tea hit the market in 1992 and has all the time been bought at 99 cents for a 23-ounce can. Vultaggio began the household enterprise in New York, impressed by Snapple’s success. Right this moment, Arizona Iced Tea is a multi-billion greenback firm with almost 200 flavors and three billion models bought yearly.
When requested if he plans to boost costs, Vultaggio responded, “Not within the foreseeable future. We’re gonna battle as exhausting as we will for customers.”
Apparently, Vultaggio had by no means been to Arizona when he named the beverage. The title got here from a home in Queens that reminded him of the state.
“Stunning can designed by my spouse,” he shared. “Stunning look, turquoise, pink, and yellow — vibrant colours. Nice style, and a good value.”
His two sons, Wesley and Spencer, are following in his footsteps, serving as chief artistic officer and chief advertising officer, respectively. Vultaggio enjoys working together with his sons, saying, “Anyone who hasn’t tried it ought to. In any other case, when your youngsters develop and go to school, you solely see them on birthdays, holidays, weekends generally. I get to see them on a regular basis.”
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