Mattress Bathtub & Past is making a retail comeback with a twist: a brand new title and a nod to loyal prospects. The primary Mattress Bathtub & Past House retailer opens Friday in Nashville, greater than two years after the corporate filed for chapter.
The relaunch is being led by The Model Home Collective, previously Kirkland’s, which manages manufacturers together with Mattress Bathtub & Past House, Mattress Bathtub & Past, Purchase Purchase Child, and Overstock.
“We shall be testing and studying the fitting stock combine by class and by model, however the appear and feel of the shops shall be a transition from the unique Mattress Bathtub and Past shops with a tighter deal with Seasonal House Decor, Bed room furnishings, and Bathtub and Laundry merchandise,” mentioned Starr Hudgens, chief of workers at The Model Home Collective.
To convey again consumers, the corporate will settle for legacy Mattress Bathtub & Past coupons, these acquainted large white and blue slips. Hudgens known as it “a chance to re-engage shoppers.”
CEO Amy Sullivan mentioned, “We’re proud to reintroduce considered one of retail’s most iconic names with the launch of Mattress Bathtub & Past House, superbly reimagined for a way households collect at house right this moment.”
4 extra Nashville-area shops are deliberate in 2025. Hudgens famous the crew will “be in an aggressive be taught and react posture” to information future openings in 2026.
The transfer follows years of monetary struggles, failed methods, and retailer closures. At its peak, Mattress Bathtub & Past operated 1000’s of places worldwide earlier than shuttering over 300 U.S. shops throughout chapter in 2023. Overstock.com acquired the model later that 12 months.
John Bringardner of Debtwire known as the reopening “an enormous turnaround effort” however warned the corporate’s “underlying financials stay deeply troubled” and success shall be difficult.
Uncover extra from Baller Alert
Subscribe to get the newest posts despatched to your electronic mail.
