*(CNN) — Beyoncé has revealed she might be launching a hair care line on February 20. The 29-time Grammy winner introduced on Instagram, posting a cryptic video that includes obvious house film footage of her mom’s salon Headliners, in Houston, Texas — the place Beyoncé had her first job sweeping hair.
A makeshift projector display screen reveals snippets of childhood movies; Beyoncé in a pink tracksuit wandering the salon ground, Tina Knowles dressed up for the night, waving to the digital camera together with her younger daughter in tow, sporting a flourishing afro. “Hair is sacred,” learn Beyoncé’s caption as she revealed the model title, Cécred.
Intermixed together with her household’s archival footage are clips of hair washing, braiding, and silk presses. Tina Knowles’ affect on her daughter’s profession has been far-reaching — one of many first music movies Future’s Little one shot was for his or her first number-one hit “Payments, Payments, Payments,” (1999), a story of a disillusioned, impartial girl triumphantly reducing off the deadweight of her boyfriend. It was staged in a hairdressers.
“There may be energy in group, and I noticed that rising up the daughter of a salon proprietor,” Beyoncé instructed Harper’s Bazaar in 2021. “I used to be uncovered to so many entrepreneurial girls that I admired. Medical doctors, enterprise house owners, artists, academics, moms — all of them got here via my mother’s salon. I noticed firsthand how a salon could be a sanctuary for ladies.”
“I’ve seen how a lot Black girls’s feelings are connected to our hair and wonder,” Bey additionally instructed the journal. “The sweetness business doesn’t all the time perceive these feelings and what we want. I wish to construct a group the place girls of all races can talk and share a few of these secrets and techniques, so we will proceed to assist and care for one another. I wish to give girls an area to really feel their power and inform their tales. That’s energy.”
Whereas particulars about what merchandise Cécred will supply are but to be shared, a trademark request filed in the summertime of 2022 clears the corporate for the manufacturing of hair care preparations, candles, vitamin dietary supplements, electrical hair styling instruments, combs, hair equipment, pillowcases, and 4 different items and companies classes.
Whereas the launch date is now imminent, eager followers of Beyoncé could recall that she teased this enterprise in Could final 12 months, telling her followers on Instagram about how she watched her mom at work: “Having realized a lot on my hair journey, I’ve all the time dreamt of carrying on her legacy.”
Beyoncé isn’t the primary celeb to lately enter the world of hair care. In 2019, Tracee Ellis Ross launched Sample, a now-award-winning pure hairline targeted on “curl-conscious and textured” clients. Two years later, “Pals” star Jennifer Aniston – whose shiny, face-framing layers turned often known as “The Rachel” haircut on TikTok – launched a line of vegan and cruelty-free hair merchandise known as LolaVie.
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