Nationwide — On Saturday, August 2, 2025, the vitality in NYC shifts as HUE Affair takes over the Metropolitan Pavilion (110 W. nineteenth Avenue, New York, NY 10011) for an unforgettable day of magnificence, tradition, and connection. Introduced by CVS Pharmacy and powered (tech) by MYAVANA, this curated one-day expertise invitations attendees to buy, uncover, and vibe with the very best in Black-owned magnificence and way of life.
“HUE Affair is the place tradition, group, and commerce converge,” says Ylorie Taylor, longtime magnificence govt and this 12 months’s occasion curator. “Individuals come for the manufacturers, however they depart with inspiration, actual connections, and the enjoyment of being in an area that celebrates magnificence on their phrases.”
Spanning hair, physique, wellness, and extra, HUE Affair will not be your common expo—it’s the place legacy meets the following wave, and commerce is powered by group. From 1–6 PM, practically 1,000 visitors will immerse themselves in an area designed to highlight 50+ dynamic manufacturers, rejoice textured hair and melanated pores and skin, and remind the business the place innovation is actually occurring. HUE Affair’s collaboration with CVS Pharmacy elevates this 12 months’s expertise for each manufacturers and attendees, centering the group shopper by providing real-life entry to buy their favourite merchandise and uncover new ones. It’s a novel alternative to drive trial, consciousness, and gross sales multi function place.
HUE (brief for Hair Unites Everybody) was created to amplify the voices of Black entrepreneurs and construct direct bridges between manufacturers and the customers who love them. After activating in cities throughout America over time (beforehand hosted in Austin, Chicago, and Philadelphia), the occasion returns to New York throughout Black Enterprise Month for its most elevated expertise but.
“Tech-driven innovation is redefining what magnificence seems to be like for textured hair customers—delivering personalization, precision, and empowerment for our private hair journeys like by no means earlier than. At MYAVANA, we’re proud to energy this motion, the place Black-owned manufacturers aren’t simply collaborating within the magnificence business—we’re main it, shaping it, and setting the usual for the longer term,” says Candace V. Mitchell, Founder & CEO, MYAVANA.
This 12 months’s lineup consists of leaders like Camille Rose and CANTU, rising names like Kativa Curly Plex and Pardon My Fro, and cult favorites like Bask & Lather Co., permitting attendees to buy manufacturers you’ll discover on CVS Pharmacy cabinets and past IRL. Friends will take pleasure in an enhanced market expertise that includes on-site hair evaluation powered by MYAVANA, delivering customized hair care insights, curated swag baggage stuffed with coveted merchandise, a reside DJ setting the vibe, and a brand-new meals alley providing small bites and daring, flavorful fare.Whether or not you’re a magnificence lover, a model loyalist, or simply need to see what the way forward for magnificence seems to be like, you belong at HUE.
Tickets are on sale now:Go to hueaffair.com for particulars and tickets. Observe @hueaffair for updates and exclusives.
Occasion Particulars:HUE Affair NYCSaturday, August 2, 2025, 1-6pmMetropolitan Pavilion, 110 West nineteenth Avenue, New York, NY 10011Tickets vary from $25 and up; tickets on sale now at: https://occasions.eventnoire.com/e/HUE2025
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