Nationwide — Nationwide Imaginative and prescient, Inc. the nation’s second-largest optical retailer and supplier of high quality, inexpensive eye care and eyewear, has introduced its collaboration with ladies and Black-owned eyewear firm, Vontélle Eyewear, on an unique body assortment celebrating Black Historical past Month. The limited-edition Official by Vontélle frames will likely be obtainable whereas provides final in all 900+ America’s Greatest Contacts & Eyeglasses retail areas, marking the primary time Vontélle frames will likely be obtainable on the cabinets of a nationwide retailer.
Not solely does the discharge provide a extra accessible avenue for eyeglass wearers to assist an rising ladies and Black-owned enterprise this Black Historical past Month, however it additionally will increase accessibility to Vontélle’s signature better-fitting frames. Based on Vontélle, the frames are expertly crafted to enhance the varied faces and personalities of the individuals who put on them, together with wider nostril bridges, longer temples for behind the ears, and bigger lenses for prime cheekbones to make sure a cushty match. The Official by Vontélle assortment consists of 15 frames that includes colourful, daring, statement-making designs for each women and men.
“Glasses usually are not a one-size-fits-all product,” mentioned Megan Molony, senior vp, chief merchandising and managed care officer at Nationwide Imaginative and prescient. “The match and magnificence of glasses are simply as essential because the lenses inside them. Glasses usually are not meant to cover who you’re and may as an alternative be a mirrored image and celebration of every thing that makes you distinctive. We selected Vontélle for this collaboration as a result of they share our ardour for empowering eyeglass wearers to showcase their tradition and character by way of their eyewear.”
The names of the person frames have been impressed by notable African American figures who’ve made important contributions all through historical past in varied fields similar to civil rights, literature, science, politics, regulation, innovation, public service and extra. The co-founders of Vontélle are each HBCU alumnae and met as college students at Morgan State College in Baltimore. The body line consists of wealthy design components juxtaposing patterns and textures to mirror many sorority and fraternity colours.
“We’re keen about making eyewear that’s each snug and trendy, whereas additionally bringing in colours and patterns that mirror our African, Caribbean, and Latin heritage,” mentioned Nancey Harris, co-founder of Vontélle. “Our merchandise are designed to rejoice our cultural historical past, and we’re so excited to make our frames obtainable to much more prospects by way of this Official assortment with America’s Greatest,” mentioned Tracy Inexperienced, co-founder of Vontélle.
Starting February 1st, and whereas provides final, prospects can buy Official by Vontélle frames at over 900 America’s Greatest retail areas and on-line.
About Nationwide Imaginative and prescient Holdings, Inc.Nationwide Imaginative and prescient Holdings, Inc. (NASDAQ: EYE) is the second largest optical retail firm (by gross sales) in the USA with over 1,200 shops in 44 states and Puerto Rico. With a mission of serving to individuals by making high quality eye care and eyewear extra inexpensive and accessible, the corporate operates 5 retail manufacturers: America’s Greatest Contacts & Eyeglasses, Eyeglass World, Imaginative and prescient Facilities inside choose Walmart shops, and Vista Opticals inside choose Fred Meyer shops and on choose army bases, and a number of other e-commerce web sites, providing quite a lot of services and products for purchasers’ eye care wants. For extra data, please go to NationalVision.com.
About Vontélle EyewearVontélle was based in 2019 to fulfill the demand for better-fitting, vibrant, fashion-forward eyewear. Vontélle is a Black woman-owned, designed, and operated luxurious eyewear firm offering bespoke textiles & prints from the African Diaspora on optical frames and sun shades. They provide sizes that complement various faces, fulfill prescriptions, and customized lens colour/tints together with blue mild blocker lenses. Vontélle designs are tailor-made to empower humanity to see the world by way of a cultural and international lens. For extra data, please go to Vontelle.com
For press inquiries, contact Racheal Peters at media@nationalvision.com or (470) 448-2303.
