Cedric The Entertainer and Anthony Anderson‘s newest cease was Jackson, Miss. The comedians went to Mississippi Veterans Memorial Stadium to observe Jackson State College tackle Southern College within the 2024 Boombox Traditional. JSU earned a 33-15 victory over the Jaguars.
It’s GameDay! @anthonyanderson and @CedEntertainer have arrrived! #TheeILive #GoTigers #JSUvsSU pic.twitter.com/9BNi1VUfzw
— Jackson State U. (@JacksonStateU) September 14, 2024
“AC Barbeque has prolonged our branding to HBCUs,” Cedric The Entertainer informed DefenderNetwork in Houston. “Jackson State was the primary one we opened this spring. It was the varsity that was very focused on what we had been doing very early on. After all, once we began the dialog, Coach Prime was there. It was going to be a fantastic factor, however now, we’re rising. We’ve extra relationships and we’re planning to assault some extra HBCUs.”

Anderson and Cedric’s thought of launching a barbeque life-style model got here with a TV present from the duo, the 2023 “Kings of BBQ” on the A&E Community. The present paperwork their journey creating the right sauce.
“It was actually a narrative chronicling the beginning of a enterprise with two associates,” Anderson informed DefenderNetwork. “Constructing generational wealth, and telling the story of barbeque, the place it comes from and what it means to our neighborhood.”


In Could 2023, Anderson and Cedric had been noticed handing out free barbeque to Springdale, Arkansas, residents to assist promote the model.


“We discovered that we had a extremely good thought, however we needed to put within the work to do it,” Cedric informed DefenderNetwork. “It’s one factor to have movie star, but it surely’s additionally one other factor to know that you just actually wish to get one thing high quality into the world. We’ve taken our time to be taught, develop, make errors, fall, develop and do it once more, in order that’s why we’re right here proper now.”
The boots-to-ground enterprise companions need their efforts to point out by way of the product genuinely.
“It’s not nearly us slapping our faces on a product,” Anderson stated. “We develop all of this. Every little thing that you just see is the brainchild of Ced and myself. In order that’s what makes it much more particular.”
Again at JSU, Anderson and Cedric hit the sphere for a short cameo subsequent to the drum majors of the Sonic Increase of the South marching band.
🏈🎙️📺 Comedians Cedric The Entertainer and Anthony Anderson stopped by Jackson State at present and helped introduce and hype up the Sonic Increase of the South!
They’ve the drum main strikes!@sonicboomots @gojsutigersfb @GoJSUTigers pic.twitter.com/9habMpDXjq
— David Edelstein 🌐 (@davidzedelstein) September 15, 2024
There’s additionally a video of Anderson, a Howard College graduate, rehearsing with the band earlier within the week.
Welcome to band life @anthonyanderson. #LuvDaBoom pic.twitter.com/RBmd6PW1gp
— Sonic Increase of the South (@SonicBoomOTS) September 15, 2024
After the sport, the 2 had been seen on the sphere recording a video recapping the journey and the sport’s festivities.
🎥 @CedEntertainer and @anthonyanderson needed to see what all #thee fuss was about… pic.twitter.com/KHINDE3qtP
— Tiger Discuss TV (@TigerTalk_TV) September 15, 2024
The matchup was additionally mentioned on ESPN’s premier “Faculty GameDay” collection, which featured commentary from Nick Saban.
Shoutout to ESPN @CollegeGameDay for protecting HBCU Soccer and the Jackson State vs. Southern rivalry 🔥 pic.twitter.com/4XgIJVZr3q
— America’s Favourite HBCU (@JBrooks02) September 14, 2024
The JSU partnership with the AC Barbeque model is beneath a collaboration with SodexoMagic, a three way partnership between Magic Johnson Enterprises and Sodexo, Inc.
“We can’t wait to the touch down at Jackson State, interact with the scholars, and rejoice the spirit of JSU,” Cedric stated forward of the journey, in keeping with a press launch. “Our meals is rooted in tradition and fueled by neighborhood, and we couldn’t be extra proud that AC Barbeque is served at Jackson State. What goes higher than barbecue, tailgating, and soccer?”
The model is an on-campus eating corridor choice for JSU college students.
“AC Barbeque is part of our campus eating choices, thus making it part of the JSU model,” Kamesha Hill, director of Auxiliary Enterprises at JSU, stated earlier than the sport. “It is smart that they arrive immerse themselves in all that we provide as a premiere HBCU. We sit up for exhibiting them why we fondly consult with Jackson State College as ‘Thee I Love.’”