Supply: CELSIUS Vitality Drink / Getty Photographs
The previous weekend, the twenty third Coachella Valley Music and Arts Pageant befell on the Empire Polo Membership in Indio, California. The primary weekend was stuffed with superb performances, large-scale artwork installations, meals from a few of the most famed eating places on the planet and a large number of different issues. Take a look at our favourite moments from Weekend One right here.
Events are at all times an enormous a part of Coachella weekends and this yr wasn’t any completely different. To have fun their newest improvements, the House Vibe Trilogy, CELSIUS Vitality as soon as once more threw an out-of-this-world get together in Coachella, CA, aptly named ‘Cosmic Desert’. Celebrities flocked to be among the many first to expertise the three scrumptious new flavors, Astro Vibe (Glowing Blue Razz), Cosmic Vibe (Glowing Fruit Punch), and Galaxy Vibe (Glowing Strawberry Watermelon). The get together was essentially the most celebrity-attended occasion over Weekend One.
The night time wasn’t nearly style buds, although. Company loved a wide range of onsite activations and choices, and headlining performances by international celebrity T-Ache, the enigmatic group Two Associates, and DJ Xandra.
This epic launch occasion demonstrated how CELSIUS has continued to maintain its place as a high 3 participant within the power drink class by staying culturally related, additional bolstered by its powerhouse partnership with PepsiCo in 2022, the place the model acquired a money funding of $550 million in alternate for an 8.5% fairness stake.
Be sure you be looking out for CELSIUS Vitality’s latest flavors coming quickly. Take a look at some images from the “Cosmic Desert” get together under!
