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Chanel Nicole Scott Named CMO of In The Black Network

April 21, 2025
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Black girls aren’t simply pushing tradition ahead; we’re constructing the platforms, too.

Supply: Mel B. Images

And as we have fun Worldwide Black Girls’s Historical past Month, Atlanta’s personal powerhouse entrepreneur Chanel Nicole Scott simply added one other historic win to her résumé.

The creator, strategist, and media mogul has formally been named Chief Advertising Officer of In The Black Community (ITBN), the brand new hybrid TVOD + AVOD streaming platform amplifying tales from throughout the worldwide Black diaspora. The community was based by famend tv producer, filmmaker, and leisure business government James DuBose, and now, with Scott on the advertising and marketing helm, it’s clear the cultural takeover is barely simply starting.

A Cultural Storyteller With a Founder’s Mindset

In relation to shaping narratives and scaling manufacturers, Chanel Nicole Scott is already that lady.

Chanel Scott
Supply: Mel B. Images

Earlier than moving into this government position, she constructed a formidable empire on the intersection of entrepreneurship, digital progress, and model improvement. She’s the creator of CheMinistry, the hit relationship collection that aired on FOX Soul, and Relationships Matter, now streaming on ITBN.

Scott additionally took a multimillion-dollar tech startup to profitability inside its first yr — a feat that proves her enterprise acumen hits simply as exhausting as her artistic instincts.

Her new position at ITBN comes at a transformative time, not only for media however for Black girls main in tech, wellness, and storytelling. It’s a serious flex that sends a transparent message: Black girls aren’t simply taking part in tradition — we’re operating it.

Main With Goal, Therapeutic Via Storytelling

Scott’s appointment isn’t simply one other company announcement — it’s a cultural shift in movement.

Chanel Scott
Supply: Mel B. Images

As ITBN’s new CMO, she’s bringing an emotionally clever method to media, one which facilities therapeutic, illustration, and the fullness of Black experiences throughout the diaspora.

Her management fashion is completely aligned with the upcoming commemorations on the calendar, together with Psychological Well being Consciousness Month, Girls’s Well being Month, and Small Enterprise Month. Chanel Nicole Scott isn’t simply scaling platforms — she’s redefining what success appears like when Black girls are given the reins to form storytelling with coronary heart, technique, and authenticity.

What’s Subsequent for In The Black Community?

As CMO, Scott is ready to spearhead ITBN’s advertising and marketing technique simply in time for main initiatives like Black Music Month in June.

She’ll be on the forefront of amplifying cultural programming, crafting model tales that prioritize Black voices, and additional establishing ITBN as a must-watch vacation spot for world Black content material.

And if her monitor document is any indication, Chanel Nicole Scott’s impression will likely be felt far past the advertising and marketing division.

One factor’s for certain: the way forward for Black media appears quite a bit like us — daring, sensible, and constructed on objective.



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