Supply: PopCorners
Identified for delivering a scrumptious, crunchy popped-corn snack that followers need, PopCorners continues to interrupt conference and unlock snacking prospects by delivering an ideal tasting product that’s by no means fried. This week (March 20), the model launched a marketing campaign that provides a twist to an often-clandestine setting.
The brand new business, referred to as “Get Caught with One thing Good,” stars award-winning actor Don Cheadle as a mysterious speakeasy host, secretly serving his favourite PopCorners to company who arrive anticipating to get pleasure from one thing unhealthy however get caught with one thing good.
“I used to be excited to work with PopCorners on this business and promote a product I really like — notably the White Cheddar taste,” says Cheadle. “Whereas PopCorners may not truly be forbidden, we had enjoyable leaning into the concept of the snack being so good it’s price having fun with in secret.”
The business, which follows final yr’s “Breaking Good” marketing campaign that ran on the world’s largest promoting stage, options PopCorners hero flavors Kettle Corn, White Cheddar, Sea Salt, Spicy Queso, and Cinnamon Crunch. Cheadle’s social gathering, which he’s reworked right into a speakeasy, will get interrupted by his pal who catches everybody unexpectedly when he exhibits up as a cop in pajamas. The business was directed by Noam Murro who collaborated with Cheadle on the artistic path.
“We’re excited to increase on our momentum from final yr’s ‘Breaking Good’ marketing campaign,” says Rhasheda Boyd, vice chairman of promoting, Frito-Lay North America. “This yr, ‘Get Caught with One thing Good’ continues to insert PopCorners into unconventional conditions with a Prohibition-era hidden speakeasy.”
“We’re thrilled with the cinematic really feel that Noam dropped at the business,” mentioned Chris Bellinger, Chief Inventive Officer, Frito-Lay North America, whose in-house company D3 created the marketing campaign. “His excessive consideration to element – from wardrobe to set design to lighting – helped to make sure that we had been in a position to transport the viewers to a selected time and place in an genuine and unforgettable manner. ”
The business premiered yesterday on networks together with NBCU, Paramount, Warner Brothers Discovery, and AMC and will be considered under. Observe alongside on PopCorners Instagram, TikTok, and X channels to catch enjoyable bonus content material and see how the model will convey its model of a speakeasy to life later this yr. Tell us what you consider the brand new business within the feedback!
