Supply: Courtesy of Dosso Magnificence / different
A current Shopper Stories (CR) examine revealed that varied artificial braiding hair manufacturers we’ve all used sooner or later—from Sensationnel to Shake-N-Go—comprise carcinogens, heavy metals, and VOCs (human-made chemical substances) that emit dangerous gases.
As a protecting model maven, the information instantly gave me pause. I’ve grown keen on a number of artificial hair manufacturers on account of their affordability and accessibility. Whereas the manufacturers I ceaselessly belief to assist carry my desired kinds to life weren’t talked about, the CR examine has left me questioning each sort of braiding hair I come throughout.
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As a hair braider for over 20 years, Kadija Dosso has heard all of it. Many purchasers she’s encountered have complained about itchy scalps, redness, swelling, and rashes after an artificial braiding hair set up. Sadly, she has additionally been a sufferer. “I had a extreme allergic response after utilizing Freetress’ Clear Remedy Braiding Hair,” she reveals.
After recognizing the necessity for folks of shade to have entry to wholesome braiding hair, Kadija determined to take issues into her personal palms and launched Dosso Magnificence’s Hypoallergenic Brading Hair ($13+, Dossobeauty.com) in 2020.
Supply: Dosso Magnificence / Dosso Magnificence
Dosso Magnificence’s Hypoallergenic Braiding Hair is Toxin-Free
Following the CR examine outcomes, many braiding hair manufacturers are doubling down on their declare that their merchandise are protected. Kadija is standing 10 toes down on her claims and giving customers an inside scoop on the steps she takes to make sure our security.
“We’ve performed two scientific trials to confirm that our braiding hair is hypoallergenic and non-toxic on an EU commonplace,” she completely tells HelloBeautiful. “Princeton Shopper Analysis reached out to us to confirm our hair to be dermatology examined, hypoallergenic, and protected for delicate pores and skin by testing our braided hair on 100 check topics who are suffering from pores and skin sensitivities and circumstances. The outcomes of that check had been unimaginable, and we had been clinically examined hypoallergenic.”
Dosso Magnificence performed a second scientific trial to confirm that its merchandise match the corporate’s advertising and marketing claims. The outcomes confirmed that Dosso’s hair is freed from “lead, cadmium, mercury, hexavalent chromium, and flame retardants.”
Like many protecting model lovers, Kadija firmly believes that not all artificial braiding hair is equal. “For years, I’ve mentioned to not less than 5 folks per day that 99% of the braiding hair that exists available in the market is poisonous and causes severe well being circumstances,” she says. “I really feel vindicated.”
Dosso Magnificence Sees Uptick In Braiding Hair Gross sales
Now that protecting model lovers are cognizant of the risks of using sure artificial hair manufacturers, many are pledging their allegiance to wholesome choices like Dosso Magnificence’s Hypoallergenic Braiding Hair. “Over the previous three weeks, we’ve seen a rise in gross sales by over 900%. Moreover, greater than 50,000 folks have visited our web site alone,” Kadija shares. “We’ve acquired massive buy orders from salon house owners able to make the swap. I’m glad that buyers are asking extra questions and that we’re forward of the curve with our research.”
Whereas it’s commonplace follow to soak braiding hair in apple cider vinegar to take away chemical substances, people can forego that step with Dosso Magnificence’s providing. “We’ve already carried out the be just right for you on an industrial degree, so there’s no must soak our braiding hair,” the 2021 Black Ambition HBCU prize winner says.
We are able to all agree that Black ladies won’t ever cease getting protecting kinds. The important thing to rocking the woven appears to be like we love sans any worry comes all the way down to the merchandise we select. That mentioned, Black magnificence bosses like Kadija proceed to return in clutch to prioritize our needs and desires. “Now that we’re a worldwide model, we’re going to ensure that we hearken to what it’s important to say,” she says. “It’s the buyer’s job to inform a good friend to inform a good friend that Dosso Magnificence’s merchandise are precisely who we are saying that we’re.”
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