As of us equipped for Tremendous Bowl LIX, Drake and his authorized workforce have been busy making strikes. Simply hours earlier than Kendrick Lamar hit the stage for his much-anticipated halftime present, they dropped a press release ramping up their lawsuit towards Common Music Group.
“UMG is masquerading as a champion of creative freedom by calling its actions merely ‘leisure’, however there’s nothing entertaining about pedophilia or little one abuse in the actual world,” they advised Joe Coscarelli from The New York Occasions. “We’re assured that the proof we are going to finally current at trial—together with data we’ve already realized and proceed to obtain since submitting the lawsuit—will expose UMG’s gross prioritization of its personal company earnings and government bonuses over its completely signed artists’ well-being and the reality.”
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The 38-year-old rapper formally took authorized motion towards his label in mid-January, submitting a defamation swimsuit over their promotional techniques for Ok. Dot’s hit diss monitor “Not Like Us.” Again in November 2024, he had already filed two pre-action fits, alleging that they boosted the tune’s recognition by means of the usage of bots, playlist manipulation, and different questionable strategies.
Drizzy was labeled the loser in his beef again in Could 2024, whereas Lamar took a victory lap, dropping The Pop Out in June and the “Not Like Us” music video in July. Final week, he snagged 5 Grammy wins, and now he’s shining within the highlight with a Tremendous Bowl halftime efficiency, smirking on the digital camera whereas rapping, “Say Drake, I hear you want ’em younger.”
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Earlier within the efficiency, Kendrick Lamar playfully hinted at performing “Not Like Us” whereas chatting along with his feminine backup dancers. He mentioned he wished to offer the group their favourite monitor however hesitated, joking, “They like to sue.” This marked the primary time the Compton rapper addressed the lawsuits, that are associated to his tune however don’t really contain him immediately.
Common Music Group has stood agency, insisting there was no wrongdoing relating to the file’s success, claiming it rose to recognition purely due to its high quality. They identified that Drake himself has tapped into their assets to advertise his tracks, together with disses geared toward different rappers, with out elevating any considerations about UMG’s help at the moment.
It’ll be intriguing to see how this lawsuit unfolds and what impression it may need on Drake’s upcoming collaborative album with PARTYNEXTDOOR, titled $ome $exy $ongs 4 U, dropping this Friday (Feb. 14). This timing holds a particular significance for the Toronto celebrity, as he launched his breakthrough mixtape So Far Gone on February 13, 2009, and 6 years later, shocked everybody along with his mixtape If You’re Studying This It’s Too Late on the identical date in 2015.
