The Idaho Potato Fee launched a French fry-inspired lip balm, Kiss of French, for Valentine’s Day, and it bought out in simply 48 hours.
The limited-edition lip balm, made with actual Idaho® potatoes, was marketed as a food-meets-beauty product, claiming to hydrate lips whereas delivering a fry-like essence. The surprising product shortly gained consideration on social media, resulting in a speedy sellout.
This isn’t the primary time the Idaho Potato Fee has ventured into novelty magnificence gadgets. In 2022, the group launched Frites by Idaho, a French fry-scented fragrance, which additionally bought out shortly after its launch.
“French fries aren’t only a favourite—they’re a full-on obsession,” stated Jamey Higham, IPC President & CEO in an announcement.
For many who missed out, the Idaho Potato Fee is holding an Instagram giveaway by way of Friday, February 16, permitting a couple of fortunate followers to say the final remaining lip balms.
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