GloRilla brings the warmth to the hardwood in Gatorade’s new marketing campaign, “Let Her Cook dinner: The W,” a daring celebration of WNBA excellence. Learn extra and test it out inside.
Together with her monitor “Let Her Cook dinner” fueling the marketing campaign’s power, the Memphis rapper units the tone for a vibrant tribute to the legends, leaders, and rising stars of ladies’s basketball.
Narrated by WNBA icon Lisa Leslie, the marketing campaign highlights game-changing gamers previous and current—honoring trailblazers like Leslie, Candace Parker, and Elena Delle Donne, whereas spotlighting as we speak’s stars like A’ja Wilson, Caitlin Clark, Kahleah Copper, and Paige Bueckers. All are present or former Gatorade athletes, every recognized for his or her relentless grind and greatness.
“This Gatorade marketing campaign celebrates the whole lot we’ve labored for,” stated Wilson. “It’s about honoring the legends who paved the best way and displaying like to these pushing the sport ahead.”
Timed with the WNBA All-Star festivities in Indianapolis, Gatorade is pulling up in an enormous method. Downtown takeovers, an airport activation, and courtside presence throughout the sport deliver the “Let Her Cook dinner” message to life. Plus, followers can seize a limited-edition Gatorade x WNBA bottle—emblazoned with the marketing campaign’s slogan—dropping July 19 at 4PM ET on Gatorade.com for $34.99.
“Being a part of this marketing campaign hits residence,” Lisa Leslie shared. “I’ve seen first-hand how far the sport and league have come, to not point out the work it takes to get right here. ‘Let Her Cook dinner’ is greater than only a verse or a tagline – it’s a celebration of the greatness within the league’s previous and current. And Gatorade has been there from day one supporting us. I imagine it’s necessary for us to assist the manufacturers that actually assist us!”
Past the hype, Gatorade is digging deeper with impression. The Gatorade Sports activities Science Institute is launching a first-of-its-kind hydration initiative centered completely on ladies athletes. The trouble begins with the WNBA and goals to create science-backed hydration norms to assist feminine gamers practice smarter and keep on the prime of their sport.
“Ladies have been hooping at a excessive degree for some time, however the science behind our hydration and vitamin hasn’t all the time stored up,” stated Paige Bueckers. “Gatorade’s doing the work now to assist us practice smarter so we will hold breaking obstacles.”
With GloRilla’s power and the W’s excellence, this marketing campaign reminds us: greatness takes work—so let her cook dinner.
