Within the intimate setting of “Posted on the Nook,” one among Atlanta’s most interesting lyricist J.I.D. leans again, reflecting on his Grammy-nominated journey whereas discussing his newest masterpiece, “God Does Like Ugly.” The album title, born from his grandmother’s knowledge earlier than she handed in 2019, carries weight that extends far past intelligent wordplay.
“Grandma got here up with it,” J.I.D. reveals, his voice carrying reverence. “She was like, ‘You need to identify your album that,’ and I used to be like, rattling, that’s chilly, proper?” This four-year labor of affection showcases the East Atlanta native at his most weak and militant, channeling what he calls “black plight” via razor-sharp lyricism.
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The venture reads like a love letter to his metropolis, that includes collaborations with Atlanta legends Sierra and Pastor Troy alongside sudden gems like Jesse Reyes singing in Spanish. “I actually made this for the town, however with my very own twist,” he explains, emphasizing hip-hop’s must return to regional authenticity in an period the place social media has homogenized slang.
Tracks like “Skee” deal with heavy topics just like the Tuskegee Experiment, whereas “Neighborhood” addresses gentrification with Bob the Builder references that reduce deep. J.I.D.’s wordplay stays unmatched, portray vivid footage of Atlanta streets the place murals of his face now watch over the neighborhoods that raised him.
From delivering pizzas to Killer Mike’s barbershop to headlining at State Farm Enviornment, J.I.D.’s journey embodies genuine Atlanta hustle. His upcoming world tour guarantees his finest manufacturing but, drawing from 4 albums of fabric that showcase why he’s turn out to be Atlanta’s premier lyrical ambassador.
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