Polo Ralph Lauren is again with a brand new HBCU collaboration as the autumn style season approaches. The corporate has launched a brand new limited-edition capsule assortment referred to as Polo Ralph Lauren for Oak Bluffs. This launch honors Black heritage and the historic Oak Bluffs group in Martha’s Winery. Identified for its deep roots as a cultural haven for Black People, Oak Bluffs supplies the right backdrop for this storytelling-driven style drop.
The gathering extends Ralph Lauren’s partnership with Morehouse and Spelman Schools, two iconic HBCU establishments. It options attire and equipment that mirror timeless collegiate fashion and spotlight the proud traditions of HBCU excellence.
Oak Bluffs: A Image of the Black American Dream
Oak Bluffs, situated on the island of Martha’s Winery in Massachusetts, has served as a summer season vacation spot for Black households for over a century. Within the early twentieth century, middle-class Black households started vacationing there to flee racial segregation. Over time, writers, poets, and artists like Langston Hughes and Dorothy West turned Oak Bluffs right into a inventive retreat.
Ralph Lauren mentioned, “This assortment is about greater than only a charming coastal city. It’s a narrative of the American dream. Oak Bluffs’ distinctive historical past, traditions, and sense of group deeply encourage me and converse to what we’re all looking for – a spot the place you will be free, uncontrived, joyful, and actually at residence.”
HBCU Alumni Deliver the Imaginative and prescient to Life
Morehouse and Spelman alumni working at Ralph Lauren conceptualized and designed the Oak Bluffs capsule. Their involvement ensures cultural authenticity in every bit.
The marketing campaign consists of inventive contributions from creator and filmmaker Cole Brown. Photographer Nadine Ijewere captured the visuals, and Azariah Bjørvig filmed the gathering’s video. Their work displays the gathering’s message of pleasure, identification, and legacy.
David Lauren, Chief Branding and Innovation Officer at Ralph Lauren, defined, “Telling tales about American life and elegance has been on the coronary heart of Ralph Lauren for practically 60 years. Over the previous a number of years, we now have made a devoted effort to increase the aperture across the tales that we share. We discovered a deep connection between our firm and their establishments – a love for shared connection and group, a dedication to excellence, and a perception in honoring timeless traditions.”
A New Chapter: Style and Movie Come Collectively
Alongside the style launch, Ralph Lauren will debut a full-length documentary titled A Portrait of the American Dream: Oak Bluffs. The movie premieres on YouTube on Thursday, July 24, 2025, the identical day as the gathering launch.
The Martha’s Winery African American Movie Pageant will host a particular screening and panel dialogue on August 8, 2025. The occasion will concentrate on narrative as a software for racial therapeutic and cultural preservation.
The place to Purchase the Polo Ralph Lauren for Oak Bluffs Assortment
Buyers can discover the gathering on the Ralph Lauren web site, by way of the Ralph Lauren App, and in choose Ralph Lauren retail shops. Morehouse Faculty and Spelman Faculty Follett campus bookstores will even carry the road, whereas provides final.
