BIRMINGHAM, Ala. — In a transfer that would redefine how HBCU followers devour faculty sports activities, the Southwestern Athletic Convention (SWAC) formally introduced the launch of SWAC TV, a devoted streaming platform set to roll out on August 1.
Commissioner Dr. Charles McClelland dropped the information throughout SWAC Soccer Media Day on July 16, calling the platform a “gamechanger” for the convention.
“For the primary time in historical past, our followers and supporters may have a high-quality, technologically superior streaming platform solely devoted to broadcasting stay occasions and delivering high-definition on-demand league content material,” stated McClelland.
What to Count on from SWAC TV
Accessible without spending a dime on Roku, Amazon Hearth, Apple TV, Google Play, and Android TV, SWAC TV goals to offer wall-to-wall protection of all 18 SWAC-sponsored sports activities. That features every little thing from soccer and basketball to bowling and soccer, with a full slate of preseason, regular-season, and postseason occasions.
However SWAC TV is extra than simply stay video games. The platform guarantees sports activities discuss exhibits, characteristic storytelling, podcasts, and authentic content material targeted on the convention’s individuals, applications, and wealthy historical past.
With a century of HBCU custom to attract from, McClelland sees the platform as a storytelling engine simply as a lot as a broadcast hub.
“We look ahead to using SWAC TV as a catalyst to inform the impactful tales and legacies—each previous and current—which have helped form the SWAC into what it’s at this time,” he stated.
Mark your calendars: SWAC TV will debut stay streaming throughout Week 1 of the 2025 soccer season on Saturday, August 30. Followers will probably be handled to a tripleheader that includes:
Southern at Mississippi Valley State – 4 PM CST
Langston vs. Grambling State – 7 PM CST
Texas Southern at Prairie View A&M – 7 PM CST
That’s just the start. SWAC TV will stream 45 league soccer video games throughout its inaugural season, concluding with the Turkey Day Traditional between Tuskegee and Alabama State on Thanksgiving Day (Nov. 27) at 2 PM CST.
A Daring Step for HBCU Sports activities
The SWAC has lengthy been one of the storied HBCU athletic conferences, producing skilled athletes and unforgettable moments throughout generations. However with the launch of SWAC TV, the league is making a play for the longer term—one that offers followers management, entry, and illustration within the digital sports activities panorama.
Whether or not you’re an alum, a diehard supporter, or an informal viewer trying to join with the power and excellence of HBCU sports activities, SWAC TV is bringing it straight to your display.
And the very best half? It’s free.
