HBCU GO has joined forces with Procter & Gamble (P&G) because the presenting sponsor for a number of of the extremely anticipated HBCU soccer classics in 2025.
This partnership goals to have a good time the wealthy custom of traditionally Black schools and universities by means of a nationwide highlight on key soccer matchups.
As a part of the collaboration, P&G will sponsor marquee HBCU classics, together with the Southern Heritage Traditional in Memphis between Alcorn State and Arkansas Pine-Bluff on September 27; and the P&G Las Vegas HBCU Traditional pitting Jackson State towards Grambling State on October 25 in Las Vegas.
Followers attending these video games can sit up for interactive P&G activations and branded experiences on web site, highlighting beloved merchandise resembling Tide, Crest, Gillette, and Secret. Past the stadiums, P&G will have interaction audiences by means of reside broadcasts on Amazon Prime Video, digital content material, and social media campaigns all through the soccer season.
Byron Allen, founder and CEO of Allen Media Group, expressed enthusiasm for the partnership, noting that it displays an essential dedication to honoring HBCU communities and elevating culturally important soccer classics.
This collaboration guarantees to deliver broader visibility and celebration to HBCU soccer traditions, uniting followers, college students, and alumni nationwide.
