HOUSTON, TEXAS (Might 16, 2024): Throughout Thursday’s press convention at NRG Stadium, Webber Advertising, in partnership with the Harris County – Houston Sports activities Authority and Lone Star Sports activities & Leisure, unveiled thrilling plans for the tenth Anniversary of the HBCU Pepsi Nationwide Battle of the Bands (NBOTB). This 12 months’s occasion, themed “Celebrating Champions of Tradition,” not solely honors the legacy of HBCU marching bands but additionally champions their enduring affect on music and tradition. The celebrations are scheduled to start in Houston, Texas, on Friday, August 23, and conclude on Sunday, August 25, at NRG Stadium with the extremely anticipated band showcase.
“Celebrating ten years of the Nationwide Battle of the Bands is a milestone that goes past music—it’s concerning the affect these bands have on their communities and the broader cultural panorama,” mentioned Derek Webber, CEO of Webber Advertising and Govt Producer of Nationwide Battle of the Bands. “This anniversary is a testomony to the enduring spirit and resilience of HBCU marching bands, and we’re proud to proceed amplifying their unbelievable tales and contributions.”
The 2024 lineup options a number of the most prestigious HBCU marching bands, together with:
Bethune-Cookman College, Marching Wildcats
Jackson State College, The Sonic Growth of the South
Miles Faculty, Purple Marching Machine
Prairie View A&M College, Marching Storm
Southern College, Human Jukebox
Tennessee State College, Aristocrat of Bands
Texas Southern College, “Ocean of Soul”
Tuskegee College, Marching Crimson Pipers
This 12 months’s occasion will function a dwell efficiency by Grammy Award-winning artist Lecrae, including a novel mix of inspirational music that enhances the spirited performances of the HBCU bands. Extra artist performances might be introduced quickly.
Tickets will go on presale completely for previous ticket purchasers and e mail subscribers beginning Might 16 and can proceed by means of Might 21. To achieve presale entry, followers are inspired to hitch the NBOTB e mail database at www.nationalbattleofthebands.com. Public ticket gross sales will start on Might 22. Costs begin at $25. Tickets will be bought on our web site or by way of Ticketmaster. For group ticket inquiries, please contact Madison Holesko at Madison.Holesko@houstontexans.com or 832-667-2394.
“It has been an honor to witness the expansion and evolution of the Nationwide Battle of the Bands over the previous ten years,” mentioned Janis Burke, CEO of the Harris County – Houston Sports activities Authority. “Since its inception, the occasion has grow to be a cultural phenomenon, bringing collectively communities, showcasing outstanding expertise, introducing new programming to the town, and serving as a automobile to supply scholarship alternatives to many. We’re proud to participate on this distinctive occasion and may’t wait to see what the following ten years deliver.”
“In 2023, PepsiCo donated greater than $400,000 to HBCUs on to affect their marching band college students and sort out on-campus meals insecurity. We’re excited to construct on our dedication of advancing HBCUs and the scholars it serves, as demonstrated by our ongoing funding within the Nationwide Battle of the Bands platform and strategic initiatives geared toward fostering equality and empowerment inside the neighborhood. Constructing on final 12 months’s successes, we’re planning much more enriching actions, aiming to surpass the energetic ambiance and cultural showcase that outline this annual gathering,” mentioned Kent Montgomery, Senior Vice President, PepsiCo Trade Relations and Multicultural Improvement.
The press convention unveiled an enriching lineup of official occasions designed to reinforce neighborhood engagement and elevate the fan expertise main as much as and throughout the occasion weekend:
Nationwide Battle of the Bands Band Camp might be held from July 17-19, 2024, at HCC Northeast – North Forest Campus. Scheduled from 2 p.m. to six p.m., this occasion is a part of the countdown to the 2024 occasion, aiming to arrange and encourage younger musicians within the lead-up to the primary occasion.
The Rising Expertise Entrepreneur Convention introduced by JP Morgan Chase, set for Friday, August 23, at The Deluxe Theatre, will present a platform for entrepreneurs to attach, be taught, and develop.
Again on the Yard Kickoff & Stroll Off Competitors will electrify the ambiance at Texas Southern College on the identical day, Friday, August 23.
Feeding The Homeless, an NBOTB Cares Initiative, will happen on Saturday, August 24. This occasion demonstrates its dedication to neighborhood help and engagement, aligning with our mission to positively affect each neighborhood we contact.
Fan Fest Expertise at NRG Heart on Sunday, August 25, will embrace the HBCU Faculty Truthful, Profession Truthful, and The Pepsi Expertise—providing an elevated platform with distributors, music, performances, and extra, making certain an enriched expertise for all attendees.
This 12 months’s NBOTB occasion will function an thrilling addition – a Corridor of Fame program designed to honor people who’ve made excellent contributions to the success and legacy of HBCU marching bands. This recognition highlights the numerous position these people have performed within the improvement of HBCU marching band tradition. The Corridor of Fame program might be launched throughout August’s occasion and can induct its inaugural members.
For tickets, occasion particulars, and extra details about the 2024 Pepsi Nationwide Battle of the Bands, please go to our official web site at www.nationalbattleofthebands.com. Keep in rhythm with the newest updates and bulletins by following us on social media: @NationalBattleOfTheBands on Fb, Instagram, TikTok, and YouTube, and @NationalBOTB on Twitter.
Associated
