Stillman School has lengthy punched above its weight on the earth of sports activities. From Olympic gold medalists to Tremendous Bowl champs, the small HBCU in Tuscaloosa, Alabama, has churned out elite expertise on the sphere and on the sidelines.
Now, the Tigers want to personal the entrance workplace, too.
Beginning in Fall 2025, Stillman School will supply a Bachelor of Science in Sport Administration. This new diploma program will present college students with a brand new pathway into teaching, athletic administration, and the multibillion-dollar sports activities business. It’s the nineteenth main supplied by the establishment and one which displays the rising demand for career-ready HBCU graduates in sports-related fields.
“Tuscaloosa is among the most profitable sports activities cities in Alabama,” stated Tim Williams, Chair of Stillman’s Division of Kinesiology. “Including a BS in Sport Administration is a logical step based mostly on the pursuits of our college students, college, and colleagues in athletics.”
Bachelor of Science in Sport Administration
The brand new main will reside on the intersection of lecturers and athletics. Provided by way of a collaboration between the College of Schooling’s Division of Kinesiology and the College of Enterprise, this system contains coursework in sport facility administration, compliance, coverage evaluation, and even a deep dive into private branding and NIL (Title, Picture, Likeness)—a nod to the fashionable realities of school athletics.
Stillman can be seeking to leverage its native Alabama connections. They plan to supply internships and hands-on experiences by way of its athletic division and occasions, such because the 2026 HBCU Athletic Convention Basketball Championships, which Stillman will co-host with Go to Tuscaloosa.
Dr. Carol Williams, Dean of the College of Enterprise, stated this system is about extra than simply sports activities. It’s about constructing alternatives and rising enrollment.
“It’s been a really rewarding expertise to deliver this program to life,” she stated. “Most inspiring is the promise it holds for increasing educational choices and driving progress at Stillman School.”
HBCUs Leveling Up in Sports activities Administration
Stillman joins a rising checklist of HBCUs entering into the sports activities enterprise area. Packages at establishments like Howard College, North Carolina A&T, Winston-Salem State, and Florida A&M are already prepping college students for careers in sports activities regulation, advertising, analytics, and company work.
And the profession potentialities are large open:
Sports activities agent
Athletic director
Occasion or facility supervisor
NIL guide
Coach or scout
Advertising and branding govt
Neighborhood relations supervisor
Broadcaster or media analyst
Stillman is forming an advisory board to form this system’s future. Interested by serving to chart the course? Contact Tim Williams at twilliams@stillman.edu.
With a profound legacy in athletics and a brand new educational playbook. Stillman School is proving as soon as once more why HBCUs stay a essential a part of the sports activities world’s future.
