Illinois state Rep. Travis Weaver remembers how surreal it felt having Heisman Trophy winner Mark Ingram sit a number of rows behind him in a political science class. He’ll always remember the pure pleasure in Alabama each time the Crimson Tide rolled to the nationwide championship, both.
Weaver was there for 2 title runs as a scholar from 2010 to 2015. The way in which he sees it, coach Nick Saban and his gamers weren’t the one winners.
“The town of Tuscaloosa, the state of Alabama, the employers who recruited the College of Alabama as a result of there’s higher-caliber college students there — all of them benefited massively due to the success of the soccer group,” Weaver mentioned. “Coach Saban made {that a} totally different faculty than when he received there. Clearly, the soccer group was higher. However what I noticed as a scholar was a whole group turn into a lot stronger due to that success.”
His school expertise is driving the push he’s now making.
Weaver needs to provide an help to Illinois colleges and entice extra recruits to remain house by exempting as much as $100,000 in title, picture and likeness earnings from the state revenue tax. In Georgia and Alabama, lawmakers want to get rid of revenue tax on NIL earnings altogether. There’s the same push in Louisiana.
Lawmakers see the laws they’re proposing as a method to stage the hyper-competitive recruiting subject if not achieve a bonus. Their universities are going in opposition to colleges from Florida, Tennessee and Texas, states the place revenue is just not taxed.
The measures might face pushback from different college students who earn money off their title, picture and likeness akin to social media influencers, actors and musicians. They could surprise why the quarterback and level guard are getting an exemption however not them.
There may be precedent. In 2016, President Barack Obama signed a invoice that eradicated the so-called federal “victory tax” on Olympic medalists, stopping the IRS from accumulating on medals and prize cash as much as $1 million. Then once more, state lawmakers need to resolve if the proposed measures are well worth the potential challenges even when they’re on strong authorized footing.
“The optics of it in all probability aren’t nice for those who are YouTubers, and a few school children are paying in-state tax and a few aren’t,” mentioned Daniel Ryan, a former IRS legal professional now at Sullivan and Worcester in Boston. “However I don’t know if there’s a constitutional challenge that may stop it from occurring.”
Lawyer Michael Rueda of Withers Worldwide has labored with athletes and colleges on NIL issues. He mentioned states would “need to make the argument that there’s a authentic rationale to differentiate between taxpayers.”
The revenue tax panorama
There are 9 with no revenue tax: Alaska, Florida, Nevada, New Hampshire, South Dakota, Tennessee, Texas, Washington and Wyoming. Although the concept of saving cash may be engaging, accountants and attorneys who work with athletes and faculties say tax charges typically aren’t on the high of their purchasers’ precedence lists. They appear extra at their position, the group’s competitiveness and their advertising and marketing alternatives.
In that sense, they’re identical to the professionals.
“What appears to be the primary alternative for them after you get previous the cash?” mentioned Richard Koenigsberg, an accountant at Eisner Advisory Group in New York who has labored with school {and professional} athletes. “As a result of we have now seen athletes flip down the highest-priced contract.”
As for a possible exemption on NIL revenue?
“Carson Beck — did he go to (Miami) simply to keep away from Georgia revenue tax?” mentioned Michael Guariglia, an legal professional with McCarter & English in New Jersey who has labored with faculties on NIL. “I believe it was extra necessary to him to get the assurances that he was going to be their beginning quarterback. Might or not it’s an element? Yeah, perhaps. It performs into loads of various things.”
Recruits from New Jersey, for instance, who go to high school in Florida nonetheless need to pay revenue tax of their state until they alter residence. And revenue for somebody from Florida who goes to high school in Jersey may nonetheless be exempt.
The tax break proposals

Athletes in Georgia, Alabama, Louisiana and, perhaps to a lesser extent, Illinois who select to remain house can be in for a break if the laws passes.
In Georgia, the place there’s a flat charge of 5.39%, a recruit who stays in state would determine to save lots of about $5,400 on $100,000 in NIL cash. In Alabama — the place it ranges from 2% to five% for a single earner making greater than $3,000 — the financial savings on $100,000 can be about $5,000. In Louisiana — which simply applied a flat 3% charge — that interprets to $3,000.
The financial savings for athletes making seven figures in NIL cash would clearly be way more important; in Illinois, not as a lot since Weaver’s plan would exempt solely the primary $100,000.
In that situation, basketball or soccer gamers with their eyes on the NBA or NFL may nonetheless wind up paying state tax on not less than a portion of their NIL earnings. Athletes with much less profitable offers may be utterly coated and slightly extra inclined to remain in state consequently.
To Weaver, it’s extra about serving to the mid-major colleges within the state akin to Bradley, Illinois State, Western Illinois and Loyola Chicago than the Massive Ten’s Illinois and Northwestern.
“If these colleges are just a bit bit extra profitable and also you get that further 10% bump in purposes extra periodically, they may help Peoria, In poor health., Bloomington, In poor health., Macomb, In poor health.,” mentioned Weaver, a Republican from Peoria.
Although Weaver mentioned the state would lose about $750,000 in revenue tax income, he considers it a worthwhile funding. He envisions will increase in enrollment, attendance at video games, merchandise gross sales, lodge bookings and extra that include success on the courtroom and subject.
Exhibit A: Loyola.
The Jesuit faculty on Chicago’s North Facet noticed large jumps in purposes and merchandise gross sales following runs to the Last 4 in 2018 and Candy 16 in 2021. Sister Jean bobbleheads and maroon-and-gold scarves turned standard gadgets.
“If we may help — you decide the mid-major — make the NCAA Match as soon as each three years as a substitute of as soon as each 5 years, and meaning twice as usually they’re getting that 10% enhance in purposes, that might be one thing that basically is a distinction maker in preserving a type of smaller colleges afloat for the long run,” Weaver mentioned.