Issa Rae’s newly launched branded content material firm, Ensemble, has teamed up with Spanish media large TelevisaUnivision to amplify numerous creators. In accordance with The Hollywood Reporter, as a part of the partnership, Ensemble will collaborate with TelevisaUnivision’s in-house model studio, Así Studios, to create new alternatives for Hispanic creators and join them with manufacturers. The partnership will present them with entry to manufacturing sources and abilities coaching.
Ensemble says the creator content material “will likely be built-in throughout TelevisaUnivision’s IP, together with a few of the greatest moments in music, sports activities, and leisure, to ship genuine, in-culture content material from main voices within the social area whereas serving to manufacturers maximize progress.”
The announcement comes one month after Rae launched Ensemble with media trade veterans Ian Schafer and Matt Berger to assist construct deeper, extra genuine connections between numerous content material creators and types. “As we execute our mission to carry extra fairness to the Creator Economic system, it’s crucial that now we have like-minded companions who’re doing the work to offer extra alternatives for creators from underrepresented communities,” Schafer, the president of Ensemble, commented.
He continued:
This highly effective partnership will empower Ensemble’s market-leading Hispanic creators, by means of TelevisaUnivision’s unmatched portfolio of IP and experiences, to extra deeply have interaction with manufacturers in and round ‘La Cultura’ no matter platform or format. However simply as importantly, this partnership will present sensible on-ramps for the subsequent technology {of professional} Hispanic content material creators to sustainably emerge and succeed.
Now, with Ensembles’ ties to TelevisaUnivision, extra numerous creators will achieve entry to the media large’s cross-country studios, bigger viewers, and creator camps related to a few of its main occasions. Dan Riess, govt VP and chief progress officer at TelevisaUnivision, said:
Hispanic creators deserve equal alternatives and sources to succeed, and there’s at all times extra work to be performed to make sure they’ve entry. We’ve constructed sturdy capabilities by means of Así Creators to fulfill the wants of manufacturers in connecting them with genuine voices within the Latino neighborhood, however there’s at all times extra work to be performed. Ensemble is the right companion — we’re excited so as to add our platform to their mission of serving to Hispanic creators to be taught, develop, and enhance visibility on social and past.
