Kanye West’s Yeezy has unveiled its first shoe since parting with Adidas. And it seems like Ye has taken consolation within the footwear market to a brand new stage.
The shoe, labeled because the YZY POD, encompasses a minimalist, streamlined design and is available in three sizes. The corporate manufacturers it as “the foldable way forward for footwear.”
Now, roommates, the shoe can simply be mistaken for a knee-high sock. It consists of a stretchy knit materials and a skinny rubber sole to offer some cushion. Because the identify already suggests, sock sneakers combine the consolation and comfortable match of socks with the performance and sturdiness of sneakers, per TODAY.
About Kanye West’s Newest Shoe Design
The YZY POD sneakers had been made out there for pre-order on Friday (December 15), although it’s nonetheless unclear when they are going to get an official launch date. Maybe much more intriguing than the design itself is Yeezy’s retail value, $200.
And, as anticipated, it wasn’t lengthy earlier than social media weighed in with their opinions, as some followers thought of the shoe extremely overpriced whereas others mentioned they had been treating themselves to a pair for Christmas.
“Actually simply spent $668 on 2 pairs of sock sneakers,” one Twitter person wrote. “Solely Yeezy would make me do it.”
Because the reactions stored pouring in, one individual tweeted, “Yeezy tripping ain’t no person paying 200 for no socks.” One other fan, clearly unfazed by the value, continued, “We shopping for the Yeezy socks for Christmas.”
“I referred to as this like 2 years in the past,” a fourth individual tweeted. “When pics of him carrying the prototypes got here out, and other people had been joking, ‘WHY IS HE WEARING SOCKS!? These gonna be the subsequent Yeezy. Seems to be dope. Guess it feels a lot better than most sneakers too.”
In line with TMZ, West had filed for the trademark in his bid to develop the Yeezy model in Might, so it will seem to be the YZY POD is just the start for Ye and his upcoming footwear releases.
As an alternative of releasing the Vultures album with Ty Dolla Signal , Kanye west drops a Yeezy sock referred to as YZY POD 😭 pic.twitter.com/9UcnlVrVDe
— frëšh (@heyimfresher) December 15, 2023
Kanye West’s Yeezy Cuts Ties With Adidas
Adidas determined to half methods with West in October 2022, ending its partnership with the Yeezy model.
The announcement got here after West made a sequence of antisemitic remarks throughout a number of interviews, sparking extreme backlash from the Jewish neighborhood.
The style business shortly condemned West’s feedback that very same month, with Anna Wintour and Vogue saying that they’d no intention of working with the rapper once more, per Web page Six. Balenciaga adopted swimsuit. So did GAP. They reported that the corporate was stopping manufacturing of Yeezy merchandise and any additional funds to West.
It appeared prefer it was solely a matter of time earlier than Adidas would make its announcement. The daddy of three signed the 10-year deal in 2020, with annual gross sales initially anticipated to achieve $1 billion in gross sales, in keeping with The New York Occasions. The German sportswear firm introduced its “resolution to terminate the partnership with Ye instantly” on October 25.
The transfer represented a big draw back for Adidas, who predicted a $771 million loss by the top of 2023, per Forbes. The corporate nonetheless had tens of millions of {dollars} price of Yeezy sneakers in inventory, which they may not promote following the abrupt transfer to finish its working relationship with Ye. That modified in June of this 12 months.
RELATED: Adidas Resumes Promoting Remaining Yeezy Stock, Proceeds To Be Donated To Anti-Hate Organizations
Adidas Confirmed A Noticeable Decline In Gross sales
Adidas’ chief govt Bjorn Gulden mentioned in an announcement in Might, “the lack of Yeezy [is], after all, hurting us,” and that there had been a 20 % gross sales decline in North America alone. By August, the corporate introduced it had determined to promote a portion of its Yeezy inventory and donate the cash to charities and anti-hate teams.
“We are going to proceed to fastidiously dump extra of the prevailing Yeezy stock,” Gulden mentioned, as quoted by TIME. “That is a lot better than destroying and writing off the stock and permits us to make substantial donations to organizations just like the Anti-Defamation League, the Philonise & Keeta Floyd Institute for Social Change, and Robert Kraft’s Basis to Fight Antisemitism.”
