Nationwide — In a historic second for each Chicago and the state of Illinois, Keeana Barber, CEO and Founding father of WDB Advertising and marketing, has turn into the primary Black lady to personal a Signarama franchise on Chicago’s iconic Michigan Avenue. This newest enterprise marks her second Signarama location, following the success of her South Holland retailer, and serves as a big milestone in her journey as a Black entrepreneur within the advertising and marketing and signage trade.
The grand opening of the downtown location on September 7, 2024, was a momentous event, that includes a ribbon-cutting ceremony with appearances by Chicago Mayor Brandon Johnson, Alderman Pat Dowell and Arielle Johnson, CEO of the Enterprise Management Council. The occasion drew native enterprise homeowners, group leaders, and media, desirous to rejoice Barber’s accomplishment.
“I’m extremely honored to carry Signarama to Michigan Avenue,” stated Keeana. “This isn’t nearly increasing my enterprise; it’s about exhibiting what’s doable for ladies of coloration and making an indelible mark on a metropolis that has supported me.”
Keeana’s journey started in 2006, when she launched WDB Advertising and marketing, a full-service company specializing in branding, graphic design, printing, and promotional companies. Through the years, Barber has constructed a popularity for excellence and innovation, serving to small and medium-sized companies develop by means of her distinctive mix of creativity and strategic considering.
The brand new Michigan Avenue Signarama location will provide high-quality, custom-made signage options, together with monument indicators, automobile graphics, banners, wall murals, and wayfinding signage — companies designed to boost the visibility of native companies and solidify their market presence. As well as, Barber’s company will proceed to supply its hallmark advertising and marketing companies, from specialty collateral to promotional merchandise and digital advertising and marketing.
The grand opening celebration was not solely a showcase of Signarama’s state-of-the-art expertise but additionally a mirrored image of Keeana’s exhausting work and imaginative and prescient. As a pioneer in each the signage and advertising and marketing industries, Keeana hopes her success will encourage different aspiring Black entrepreneurs, significantly ladies, to pursue their very own enterprise desires.
“It was my honor to welcome WDB Advertising and marketing to Chicago this weekend for its grand opening within the South Loop! Proprietor Keeana Barber represents what’s doable once we put money into Black women-owned companies!” stated Mayor Brandon Johnson through the occasion.
As Keeana continues to construct her legacy, her latest enterprise on Michigan Avenue stands as a beacon for each the enterprise group and future generations of entrepreneurs.
For press inquiries, contact Felicia Apprey at 773-671-3240/ felicia@appreypr.com orKeeana Barber at 773-799-4350/ Keeana@wdbmarketing.com
