“Massive boss” Keke Palmer can now add “C-suite exec” to her already prolonged resume. As reported by Girls’s Put on Day by day (WWD), the multihyphenate is becoming a member of forces with legacy haircare model Creme of Nature as its first-ever chief model officer.
“Keke will likely be instrumental in shaping how we talk our general model to the top client,” stated Chandra Coleman, head of promoting for hair and private care manufacturers at Revlon. “[H]er inventive enter will likely be invaluable as we attempt to innovate and keep forward out there.”
The complete scope of Palmer’s new gig stays unknown, however each the entertainer and the 48-year-old haircare model now owned by Revlon had been born in Chicago. Palmer, who has debuted a variety of memorable hair transformations lately, remembers being raised with an affinity for the model’s merchandise.
“I grew up with Creme of Nature — it’s a type of manufacturers that has all the time been there not simply amongst my household, however my neighborhood,” stated Palmer in an announcement. Now, the model is hoping the star will amplify its enchantment to a brand new technology of customers.
“We needed to work with somebody who really understands hair and is greater than a face for our campaigns,” Coleman defined. “[Palmer’s] genuine voice and deep understanding of our viewers will assist us craft messages that actually join with our customers.”
These messages will reportedly lean into Palmer’s pure skills as a storyteller; a ability set she is raring to convey to her new function.
“I’ve been within the leisure trade for 20 years, and I’ve liked storytelling in that method,” stated Palmer in an announcement. “To have the chance to do it at this scale with Creme of Nature — it speaks to what the model is doing in a method that not many others can declare, and I’m excited to bridge the hole between a legacy model and the way it’s coming again to the forefront for a brand new technology.”
Beneficial Tales
As famous by WWD, Palmer’s new function comes after her profitable model ambassador runs with Olay, complement model Olly and extra. It additionally arrives lower than two years after dad or mum firm Revlon exited Chapter 11 chapter, with a number of rebranding efforts now in play. With Palmer’s first C-suite function, she hopes to convey not solely a brand new face however new power to a long-established title within the textured haircare house, whereas persevering with to develop her profession.
“With the ability to proceed to evolve previous being the expertise and the one who’s asking for alternatives to being the one who’s giving them, is one thing I’ve been working at,” she stated.
