LOS ANGELES (AP) — Kendrick Lamar will come out on the NFL’s greatest stage subsequent yr: The Grammy winner will headline the Apple Music Tremendous Bowl Halftime Present in New Orleans.
The NFL, Apple Music and Roc Nation introduced Sunday that Lamar would lead the halftime festivities from the Caesars Superdome on Feb. 9. The rap megastar, who has gained 17 Grammys, mentioned he’s trying ahead to bringing hip-hop to the NFL’s championship recreation, the place he carried out as a visitor artist with Dr. Dre, Snoop Dogg, Mary J. Blige, 50 Cent and Eminem in 2022.
“Rap music continues to be probably the most impactful style so far,” Lamar mentioned in an announcement. “And I’ll be there to remind the world why. They acquired the suitable one.”
Lamar, 37, has skilled huge success since his debut album “good child, m.A.A.d metropolis” in 2012. Since then, he’s accrued 17 Grammy wins and have become the primary non-classical, non-jazz musician to win a Pulitzer Prize for his 2017 album “DAMN.”
The rapper’s newest album “Mr. Morale & The Massive Steppers” was launched in 2022. He was featured on the music “Like That” with Future and Metro Boomin on a observe that spent three weeks at No. 1 on the Billboard Sizzling 100 this yr. He additionally scored one other hit with “Not Like Us.”
In 2016, Lamar gave a surprising seven-minute efficiency of tracks comparable to “The Blacker the Berry” and “Alright” on the 58th Grammy Awards. Lamar dazzled as an opener two years later on the Grammys with a efficiency of “XXX.”
In June, Lamar turned his Juneteenth “Pop Out” live performance right into a celebration of Los Angeles unity. It got here on the heels of his rap battle with Drake through the three-hour live performance that includes a mixture of p-and-coming LA rappers and stars together with Tyler, The Creator, Steve Lacy and YG.
Roc Nation founder Jay-Z referred to as Lamar a “once-in-a-generation” artist and performer.
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“His deep love for hip-hop and tradition informs his inventive imaginative and prescient,” Jay-Z mentioned. “He has an unparalleled capability to outline and affect tradition globally. Kendrick’s work transcends music, and his impression might be felt for years to come back.”
Roc Nation and Emmy-winning producer Jesse Collins will function co-executive producers of the halftime present. The artistic path of Lamar’s efficiency might be supplied by pgLang, a artistic firm based by Lamar and Dave Free — who has beforehand directed the rapper’s music movies.
“Time and time once more, Kendrick has confirmed his distinctive capability to craft moments that resonate, redefine, and finally shake the very basis of hip-hop,” mentioned Seth Dudowsky, the head of music on the NFL.
Final yr, Usher shined with a star-studded present with company together with H.E.R., Jermaine Dupri, Lil Jon, Ludacris and Alicia Keys.
“The Apple Music Tremendous Bowl Halftime Present is a celebration of the music we love and the unbelievable artists who make it, all on the world’s greatest stage,” mentioned Oliver Schusser, the vice chairman of Apple Music and Beats.
