Kim Kardashian has the web in a chokehold as soon as once more, this time due to her newest SKIMS drop. The fact star and enterprise mogul unveiled a brand new line of see-through underwear that instantly set timelines ablaze.
Followers and critics alike are break up, with some praising the daring design and others questioning if the brand new look is, but once more, doing an excessive amount of.
Kim Kardashian’s Skimpy Crimson Carpet Look Slammed By Followers Who Say Her ‘Getting old’ Physique ‘Appears to be like a Mess’
The fact mogul and enterprise powerhouse took to Instagram on Wednesday to showcase the Milky Sheer String Bikini, that includes clear mesh material with flirty phrases like “curious,” “emotions,” and “temptation” written in cursive throughout the bottom.
The 44-year-old entrepreneur served up her signature belfie power within the marketing campaign photographs, sporting minimal make-up with slicked-back hair whereas wanting again on the digital camera.
She paired the sheer undergarments with SKIMS’ Cotton Jersey Lengthy Sleeve T-Shirt within the coloration Soot, making a minimalist aesthetic that permit the provocative items take middle stage. The put up revealed particular sizing particulars whereas the close-up photographs prominently displayed her well-known curves.
Social media customers wasted no time weighing in on the risqué launch, with reactions spanning from playful admiration to harsh criticism.
“Appears to be like like a diaper,” one Instagram person bluntly commented, whereas one other individual wrote, “Too grow to be well-known it’s a must to grow to be shameless!!”
Not all suggestions proved unfavorable, nevertheless, as supporters chimed in with appreciation for the daring design.
“If solely my [rear] regarded like that in these!” one admirer confessed, whereas one other said, “Gotta admire a pleasant behind while you see one.”
Kim Kardashianfor SKIMS pic.twitter.com/6Ts8G4kUxL
— JumpTrailers (@JumpTrailers) August 28, 2025
The blended reactions continued with Web page Six readers including their very own commentary to the dialog. One reader joked, “Doubt anybody is interested in that large ew!”
This newest launch represents the most recent instance of the billionaire bombshell making headlines along with her underwear model.
Final 12 months, SKIMS marked a serious milestone when the corporate collaborated with luxurious trend home Dolce & Gabbana.
The capsule assortment, which debuted in November 2024, featured a marketing campaign shot by famend photographer Nadia Lee Cohen that channeled Sixties Italian glamour. Kim and sister Kourtney Kardashian starred within the vintage-inspired visuals that paid homage to iconic actress Sophia Loren, although the marketing campaign sparked debate over cultural appropriation given the sisters’ Armenian heritage and their portrayal of girls with Southern European id.
That marketing campaign allowed the model to pattern for a number of days, even when it wasn’t for the precise causes. And the subsequent month, she was breaking the web once more, again at it with the launch of her winter assortment, described as “efficiency winter put on tailor-made to your curves.”
The December launch showcased the corporate’s evolution past intimate attire into outerwear appropriate for ski slopes and cold-weather actions. This diversification technique has confirmed profitable for the model, resulting in a $4 billion valuation simply 4 years after its 2019 inception, bolstered by high-profile partnerships with Fendi, Swarovski, the NBA and WNBA, and The North Face.
Nonetheless, she and her workforce confronted backlash on-line, as critics turned the highlight on her connection to the Black neighborhood, accusing her of pushing a rags-to-riches narrative that, to many, felt like cosplay as a lady of African descent.
Whereas controversy usually trails each Kardashian and her model, she continues to draw consideration for the creativity behind her campaigns — particularly the easy ones that present just a bit tush.
One marketing campaign featured Hollywood icon Nia Lengthy because the face of the December 2024 rollout, and like the newest venture, it had everybody speaking. The 54-year-old actress surprised in smooth shapewear designs in black and brown tones, from plunging bodysuits to string bikinis. Followers have been notably intrigued when the sultry photographs revealed a hidden tattoo on her bottom.
Kardashian’s capability to generate dialog with every SKIMS launch demonstrates her mastery of mixing enterprise acumen with social media savvy.
Whether or not viewers are enchanted or appalled by the provocative undergarments, the entrepreneur has managed to maintain her model on the forefront of cultural conversations.
As critics debate diaper comparisons or simply how good she seems within the bottoms, one factor is evident: Kim Kardashian is aware of precisely how you can get folks watching, speaking, and interesting.
