Kristi Noem’s altering look has change into a rising supply of gossip fodder since she joined the Trump administration as secretary of the Division of Homeland Safety.
The previous South Dakota governor’s transformation has fueled persistent rumors about doable beauty enhancements, with observers noting what they describe as more and more dramatic modifications in her facial options all through her tenure in federal workplace. Her newest social media posts have solely intensified the controversy.
Including to the dialog is a side-by-side comparability spanning from 2019 to 2025 that has hit the web, revealing variations so placing that many wrestle to acknowledge her as the identical one who as soon as served because the state’s first feminine governor.
The renewed give attention to Noem’s look intensified following her current posts, the place she shared a photograph with Alabama Sen. Katie Britt, chair of the Senate Appropriations Subcommittee on Homeland Safety.
On Instagram, Fb, and X posts, Noem shared a submit meant to focus on her work within the administration, however as a substitute drew consideration to what many perceived as a placing transformation in her facial options.
On Instagram, customers didn’t maintain again of their observations.
“Loooove the brand new face filler! It makes you appear to be humpty dumpy and it fills within the pet claw scars and pockmarks! 86 TRUMPANZEES,” one individual wrote in response to her current submit that includes a dinner with Sen. Britt.
One other flat out stated, “She thinks she seems good.”
The transformation seems to increase past easy getting older or make-up modifications. Critics on X had been significantly vocal about what they perceived as a sample.
“It is advisable to lay off the Botox and switch your lips right into a lifeboat. That stated, perhaps it’s helpful to have a lifeboat close by as a result of Trump is sinking quick,” one individual tweeted.
The side-by-side submit on X from February 2025 actually took it excessive. The distinction between her present look and her official gubernatorial portrait from simply six years in the past has been so pronounced that many struggled to acknowledge her as the identical individual.
What has occurred to Kristi Noem’s face? 😳
2019 2025 https://t.co/pFMDlcZH6K pic.twitter.com/akAqHYesEz
— Unhealthy Fox Graphics (@BadFoxGraphics) February 9, 2025
Observers have famous fuller lips and cheeks, a extra pronounced eyebrow arch, and tighter-looking pores and skin. Her coiffure has additionally developed from what could possibly be described because the traditional “Rachel from Associates” reduce to lengthy, wavy locks that appear to reflect a selected aesthetic fashionable amongst ladies in Trump’s political circle.
One wrote, “Unhealthy surgical procedure, dangerous filler, dangerous make up, dangerous extensions = The Mar-a-Lago Makeover.”
Another person joked, “She received that Mar-a-lago raise,” referencing what they see as a pattern amongst conservative Republican ladies towards a selected aesthetic characterised by enhanced options and a cultured look.
The New York Occasions even coined the time period “Trumpification of Kristi Noem” to explain her transformation, suggesting it represents a part of a broader cultural shift inside sure political circles.
The commentary wasn’t all destructive. One observer took a distinct strategy, writing, “ICE Barbie is fairly straightforward on the eyes. No marvel Trump employed her,” specializing in her present look relatively than the transformation itself.
Regardless of the widespread hypothesis and professional opinions, Noem herself has remained largely silent on the beauty process rumors.
She has acknowledged having dental work executed however has not confirmed every other enhancements, sustaining that she hasn’t obtained compensation for what some have characterised as inadvertent commercials for beauty procedures.
Hypothesis over whether or not she’s had beauty work executed doesn’t seem to be will probably be slowing down on-line, significantly amongst critics of the administration she serves.
Because the dialog swirls, maybe the fixation on her look is pulling consideration away from what she is doing in her position at Homeland Safety and the thousands and thousands of individuals, some authorized Americans, impacted by the ICE arrests that she oversees.