Powerhouse publicist La’Torria Lemon has lengthy dominated the room behind the scenes; now she’s stepping entrance and middle to shine (Lemon-Lime Mild) shiny on OWN’s Coronary heart & Hustle: Houston.
Supply: Courtesy / OWN
The Houston native/Lemon-Lime Mild Media proprietor kicked off her PR profession at simply 19 and hasn’t appeared again since. With a resume that covers leisure, hospitality, disaster administration, and branding for A-list shoppers, La’Torria has turn into a trusted title and a real power within the sport.
Supply: Courtesy / OWN
And now, on Coronary heart & Hustle premiering Saturday, August 2 at 9 pm ET/PT on OWN, we get to see all sides of her: the powerhouse publicist, savvy entrepreneur, loyal good friend, and a lady navigating life and love in H-City.
“The present actually got here for me,” La’Torria Lemon informed BOSSIP’s Managing Editor Dani Canada about Coronary heart & Hustle: Houston, produced by the Emmy award-winning Jesse Collins Leisure. “About three years in the past, I received approached by way of DM. At first, I used to be like, ‘I don’t know what that is… are you reaching out to me by mistake?’” she recalled. “However they mentioned, ‘No, we’ve been following you and your journey—we have now a present coming about dynamic Houston girls.’”
La’Torria believes Houston is the guts of hustlers, a metropolis filled with quiet grinders making main strikes.
“We’re a humble metropolis, however there’s a variety of expertise and hustlers that’s doing a variety of issues, making a variety of noise in all the suitable methods,” she informed BOSSIP.
That go-getter vitality shines by means of in Coronary heart & Hustle: Houston, the place Lemon stars alongside 5 different pushed girls who embody the town’s unstoppable spirit.
Lemon mentioned the chance gave her pause, and she or he turned to prayer and her father for steerage. “I talked to my dad about it and he prayed about it, and now, we’ve been on this journey for nearly three years.”
As beforehand reported, the docuseries follows six Black girls making massive strikes in Houston’s enterprise scene — from occasion planning and spa possession to nightlife, magnificence, and model constructing. La’Torria brings the media savvy, but in addition the guts. On display screen, she’s the glue, internet hosting, being a listening ear, and diffusing drama.
“I’ve at all times been the impartial one, the secure area,” mentioned LaTorria, who values lifelong friendships, just like the one she’s had along with her greatest good friend since they have been 3 years previous. “Honestl,y my pals are my household. And they also’re my village on the times the place I really feel like giving up, they’re those who encourage me and provides me a joke or give me a scripture that’s going to maintain me going.”
However Coronary heart & Hustle additionally reveals a extra weak facet, particularly in terms of courting. After dropping her dad, who set the bar impeccably excessive, La’Torria is feeling the strain to search out “the one” and calm down. She desires the American dream of a hubby and children, however admits it’s been onerous to discover a man who measures up, though some strive in her DMs.
“I do assume the suitable strategy may very well be good, ,” the hopeful (not hopless) romantic informed BOSSIP. “If you happen to slide into my DMs and there’s a great strategy, and a few creativity, and may make me snigger, then let’s determine how we will additional the dialog. However I don’t imagine in flirting within the sense of making an attempt to get enterprise as nicely, as a result of I’ve had a variety of that.
She continued,
“I need you to be intentional if you happen to’re reaching out, as a result of I don’t need you to waste your time. And please don’t waste my time.”
Past courting and PR, La’Torria additionally co-owns Rain On Washington, an indoor-outdoor eating and occasion area that’s rapidly turn into a Houston hotspot.
After spending years amplifying different folks’s tales, stepping in entrance of the digicam was nerve-wracking, however La’Torria sees Coronary heart & Hustle as her divine second. She additionally hopes that viewers—particularly aspiring publicists—stroll away from Coronary heart & Hustle: Houston impressed by her journey.
“I need them to see that it may be performed, and you may obtain your objectives,” she informed BOSSIP. “As you’re making it occur for others, you may as well determine a approach to make it occur for your self.”
She proudly describes herself as “only a lady from the northside of Houston, Texas,” who retains pushing ahead and abides by her alma mater, Clark Atlanta College’s motto. “I’m a lady that’s out right here discovering a means or making one.”
With boundaries set, religion as her information, and God as her publicist, La’Torria Lemon is simply getting began.
OWN’s Coronary heart & Hustle: Houston premieres Saturday, August 2, at 9 pm ET/PT on OWN.
