Latto Donates Over $500K For Her 'Christmas In Clayco' Event

Supply: Courtesy / RCA Data

This previous weekend Atlanta primarily based Grammy nominated rapper Latto gave again to her neighborhood at her third annual Christmas In Clayco occasion for her Win Some Give Some basis. The worldwide famous person donated over $500k price of items, some by means of donations or sponsorships from manufacturers comparable to UGG, Savage x Fenty, Apple, Liquid Loss of life, Wingstop, Rap Snacks, HALLS, Camille Rose and extra. The occasion got here just a few days previous to her official ‘Latto Day’ (December 18th) proclaimed by the county, who additionally honored her with the important thing to the town as nicely.

With over 1 billion streams worldwide throughout all platforms and accolades persevering with to rack up from her success, it’s clear that Latto has set the stage to turn into a worldwide famous person. The discharge of her hit RIAA-certified 3x Platinum single “Huge Power” in September 2021 has made Latto inescapable. She went on to make historical past with the one as the primary feminine rapper to ever have a #1 file at Pop, Rhythm and City Radio with the identical single. Total, she’s additionally the primary feminine artist in 12 years to perform this feat, becoming a member of the corporate of Rihanna (“Impolite Boy”), Alicia Keys (“No One”), Beyoncé (“Irreplaceable”), Mary J. Blige (“Be With out You”) and Mariah Carey (“We Belong Collectively”), the final 5 to beforehand obtain this.

Since then, she has gained varied awards together with: “Greatest New Artist” on the 2022 BET Awards, “Greatest New Artist” on the 2022 Folks’s Alternative Awards, Selection Hitmakers “Breakthrough Artist” Honoree, 2023 Billboard’s Girls in Music “Powerhouse Award,” “Tune of the Summer season” for “Seven” with Jung Kook on the 2023 MTV VMA Awards, and “Greatest Feminine Hip-Hop Artist”on the2023 BET Awards. Along with all of the awards Latto has racked up over the previous few years, she was additionally nominated on the 2023 Grammy Awards for “Greatest New Artist”and “Greatest Melodic Rap Efficiency” (for “Huge Power (Reside) and has graced a number of print covers in 2023 alone comparable to Cosmopolitan, Rolling Stone “Musicians on Musicians” Difficulty with Snoop Dogg, XXL Journal – which included a video part for XXL’s first-ever all feminine cypher curated by Latto(that trended on Youtube and went viral) – and a digital cowl for Forbes ’30 Beneath 30’ as the decision out for the Musicians part.

Latto simply wrapped a summer season competition run in Europe that included Wi-fi Pageant (London), Roskilde Pageant (Denmark), Rolling Loud Germany, and extra. She additionally attended Milan Vogue Week the place she went to varied exhibits together with Robert Cavalli, Etro, Blumarine, Diesel and GCDS. With the discharge of her newest singles and collaborations plus engaged on her subsequent album, the subsequent chapter of Latto’s profession can have extra new music, extra vibrant visuals and extra huge vitality from The Largest. Salute to Latto for all that she’s doing within the music sport and for her neighborhood. We will’t wait to see what’s subsequent!