Apple Bottoms is formally again and with a strong new voice. The long-lasting early-2000s trend model based by Grammy award-winning rapper Nelly has returned with its first celebrity-designed drop since its relaunch. Apple Bottoms groups up with Atlanta rap star Latto for a daring new capsule assortment.
The Latto x Apple Bottoms collaboration dropped August 4th, mixing one of the best of Y2K nostalgia with as we speak’s fearless road type. Identified for celebrating curves and physique confidence, Apple Bottoms now steps into a brand new period reimagined by Latto’s Southern type, and unapologetic edge.
“Apple Bottoms was a staple within the tradition. Each ‘it lady’ had a pair. Now it’s my flip to carry that feeling again however louder,” Latto stated in a press assertion. “This assortment is for the ladies who wish to be seen, who transfer with confidence, and who don’t apologize for having curves or opinions.”
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The gathering options standout items, together with:
The OG Golden Scrumptious Jean: a mid-rise skinny jean with curve-enhancing embroidery.
The Twill Stretch Pant: all-over cheetah print.
Plush Embellished Pant and Jacket Set: comfortable velour with rhinestone particulars.
The gathering’s signature look is rooted in hip-hop type however elevated with Latto’s private contact, together with her love of animal prints, coordinated units, and wealthy textures.
Michael Saunders of Apple Bottoms famous that the partnership was kismet.
“Latto reached out to us earlier than we even introduced the relaunch,” Saunders shared. “She had a imaginative and prescient, and we have been excited to carry it to life.”
He added that Latto had already been rocking classic Apple Bottoms items, so her connection to the model was genuine and forward of the curve.
Apple Bottoms founder Nelly additionally praised the rapper’s affect.
“Latto’s a pressure,” he added. “She represents every part Apple Bottoms has all the time stood for—confidence, edge, and actual star energy.”
As Latto continues to form ATL type, this collab marks a brand new chapter for Apple Bottoms. One which embraces daring femininity, cultural legacy, and the following era of trend icons. The limited-edition drop is accessible solely on-line, with further items set to launch within the coming weeks. Test it out at their web site right here.
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