Supply: Courtesy / Beats
Two of the largest names within the tradition teamed as much as star in a brand new industrial for certainly one of our favourite manufacturers. Proceed studying to see who and to take a look at the spot!
This week (June 25), Beats by Dr. Dre (Beats) introduced the return of its iconic Beats Capsule speaker, accessible to order now for $149.99 (US) at apple.com. To have fun the highly-anticipated relaunch, Beats tapped world icon LeBron James and Grammy-winning artist Lil Wayne to star in its new marketing campaign titled “The Predicament.” You possibly can watch it under.
Within the spot, LeBron hosts a buzzing resort gathering whereas Lil Wayne’s traditional hit “A Milli” blasts within the background. The music prevents Wayne from sleeping in a neighboring room, leaving him no alternative however to confront the noise head on. Upon discovering the supply of the commotion, he trades his annoyance for acceptance and joins in on the festivities by encouraging the music to be performed even louder.
“We’re excited to convey Beats Capsule again to our portfolio,” stated Chris Thorne, CMO at Beats. “There’s no higher approach to relaunch an iconic product than to staff up with two icons which were a part of our household since Capsule’s inception.”
“The Beats Capsule has been a staple within the James family from day one,” stated LeBron James. “It’s an iconic product, so it’s thrilling to be a part of its relaunch for a brand new technology.”
Take a look at The King and Tunechi within the hilarious new industrial under and share your ideas in regards to the spot and the relaunch of the Beats Capsule within the feedback!
