Malia Obama is making waves within the director’s chair together with her newest venture—a daring and culturally wealthy Nike industrial spotlighting WNBA celebrity A’Ja Wilson and her debut signature sneaker, the A’One, dropping Could 6. However this isn’t simply one other sportswear advert—it’s a love letter to HBCUs, Columbia, South Carolina, and the Black household legacy rooted in Benedict School.
On the coronary heart of the industrial are 11 dancers and cheerleaders from Benedict School, whose vitality and rhythm give the spot its soul. Members of the BC Cheerleaders and Candy Sensation Dancers, together with Ashanti Mollock, Tyliyah Moore, and Aniya Montgomery, mild up the display with choreography that channels the satisfaction, excellence, and creativity discovered throughout HBCU campuses.
One of many advert’s strongest moments options Roscoe Wilson, A’Ja’s father and former Benedict School basketball star. His cameo bridges generations, reminding viewers that the legacy of HBCU greatness runs deep—in households, in historical past, and in sports activities.
Directed by Obama, the industrial leans into cinematic storytelling with unapologetic authenticity. It’s a visible celebration of A’Ja’s journey—from her hometown roots to the nationwide highlight—and the group that helped form her rise.
Greater than a shoe drop, the A’One marketing campaign is a press release. It’s about Black excellence, HBCU satisfaction, and honoring the establishments that proceed to supply greatness. And due to Malia’s inventive eye, the highlight shines squarely the place it belongs.
