Now this can be a plot twist we by no means noticed coming. For over a decade, R&B followers have been side-eyeing the web, ready on Beyoncé and Alicia Keys’ long-lost “Put It In a Love Music” music video to drop. Learn what Mathew Knowles needed to say concerning the unreleased video.
The Collab Followers Hoped For
With two powerhouse girls, one Swizz Beatz manufacturing, and a Melina Matsoukas-directed video filmed in Rio de Janeiro, the 2009 collab was imagined to be a second. After months of hype and leaked behind-the-scenes pics, the visible mysteriously vanished till now.
Why It By no means Dropped
Throughout a latest episode of Carlos King’s Actuality with the King podcast, Beyoncé’s father and former supervisor, Mathew Knowles, lastly revealed what actually went down, and it feels like one thing straight out of a film.
“They had been within the initiatives, hood, ghetto in Rio, and Sony Data hadn’t paid the gangsters,” Knowles instructed host Carlos King, leaving him visibly shocked. “They needed to be helicoptered out of there. That’s actually what occurred.”
In keeping with Knowles, the video was accomplished regardless of the chaos, nevertheless it was by no means launched. Alicia Keys later gave her personal model of occasions in a 2016 Rap Radar interview, saying the ultimate product “simply didn’t fairly seize the power that we actually meant.” She added, “We felt prefer it was higher to simply maintain it… perhaps someday it’ll be like some outdated secret… I’ll put it on Tidal.”
And in case you had been questioning why Carlos King didn’t ask for extra particulars, he defined on X that Mathew agreed to at least one final query after they went over their allotted interview time.
“In fact I wasn’t anticipating THAT reply. I had so many observe up questions however I shook his hand trigger he gave me a cliffhanger.”
Thriller Solved
Now, with Knowles’ surprising revelation, followers are placing the items collectively. The video’s disappearance was not only a “artistic choice.” What was meant to be an iconic second in R&B historical past become one among music’s most mysterious vault tales.
The “Put It In a Love Music” video joins the ranks of legendary unreleased visuals followers nonetheless beg to see. Whether or not it’s accumulating mud in a Sony vault or Alicia’s private onerous drive, the BeyHive and Alicia’s day-ones aren’t giving up hope anytime quickly.
Catch the complete tea on Actuality with the King and revisit all the excitement surrounding the observe right here.
