For a lot too lengthy, Black girls have been the blueprint for magnificence. We set developments, redefine requirements, and affect the worldwide business in ways in which usually go uncredited. But, for all that cultural impression, Black magnificence remains to be the least funded, represented, valued and help. That’s why Sadiaa Black Magnificence Information launched Nationwide Black Magnificence Week in 2022.
[SEE ALSO: 11 Ways To Celebrate ‘National Black Beauty Week’]
Held in the course of the third full week of August, this yr’s celebration runs August 17–23, 2025 and facilities a daring mission: reworking how the world sees, celebrates, and experiences Black magnificence — and a name to the business to do higher.
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“Black magnificence is greater than what we see within the mirror—it’s our historical past, our tradition, and our energy,” says Stephenetta (isis) Harmon, founding father of Sadiaa. “When Black magnificence manufacturers win, all of us win—as a result of their success fuels extra than simply enterprise progress. It creates jobs in our communities, circulates wealth, delivers merchandise that mirror our magnificence authentically, and shapes narratives that affirm who we’re.”
And, the main focus goes past manufacturers to honor the individuals and tales that transfer Black magnificence tradition. Nationwide Black Magnificence Week invitations manufacturers, influencers, and on a regular basis shoppers to name on an business shift from symbolic gestures to tangible motion—whether or not that’s investing in Black-owned companies, diversifying marketing campaign casts, or dismantling discriminatory insurance policies in faculties and workplaces.
And it’s additionally about dealing with arduous truths. “When Black magnificence manufacturers shut, we don’t simply lose merchandise—we lose items of our tradition,” Harmon mentioned. “With seen help for Black-owned manufacturers seemingly disappearing, the duty to guard and develop our legacy falls much more on us. That is our second to take possession—whether or not by means of making our companies bankable, constructing communal help, or creating our personal areas—in order that our tales, improvements, and sweetness are usually not solely preserved, however positioned to thrive.”
The week additionally places a highlight on the pressing want for funding and structural help within the Black magnificence area. “Even earlier than the general public shrinking of DEI and inclusion efforts, help for Black magnificence manufacturers was already waning,” Harmon notes. “In 2022, it dropped 45%—a decline 25% better than the general enterprise capital market—at the same time as Black magnificence entrepreneurship was skyrocketing. As we speak, we’re seeing beloved manufacturers shut up store even after securing funding, as rising prices, provide chain challenges, and new tariffs eat into already skinny margins, making it tougher for them to outlive—not to mention scale.”
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This yr’s Nationwide Black Magnificence Week runs from August 17–23, 2025, however its mission extends far past seven days. Assist may be so simple as shopping for from a Black-owned magnificence model, sharing the work of a Black artist, or beginning conversations that problem magnificence norms in your individual circles.
Sadiaa can even be internet hosting a Black Magnificence Mixer in Dallas, the place founders, creatives, and sweetness lovers can join and collaborate, together with digital Black Magnificence Chats diving into the state of Black magnificence, cultural affect, and the financial energy of Black shoppers and entrepreneurs.
As a result of when the best way we see, rejoice, and expertise Black magnificence adjustments, the sweetness business adjustments with it. And that’s the form of glow-up everybody advantages from.
