Allyson Felix is essentially the most adorned Olympian athlete in observe and area.
This yr, she opened the first-ever daycare for athletes within the Olympic Village, after changing into an advocate for maternal well being and equity for pregnant athletes.
And he or she’s not completed but. Felix is now opening a agency, All the time Alpha, devoted to girls’s sports activities. Selection was the primary to report that she’s becoming a member of along with her brother and enterprise accomplice Wes Felix and govt Cosette Chaput within the new enterprise.
“Younger athletes typically ask me how I’ve diversified and persistently grown my enterprise throughout advertising and marketing, media, entrepreneurship, enterprise, leisure and influence,” Allyson Felix advised Selection. “Wes and I did it ourselves piece by piece, out of necessity — as a result of there wasn’t an alternative choice for reworking our imaginative and prescient into actuality. With All the time Alpha, we’re taking every little thing we discovered and creating the trendy administration agency I used to dream of current to assist the following technology of expertise do the identical and construct the long run they, in flip, dream of too.”
Felix, 38, a married mom of two, is essentially the most adorned girl in Olympic observe and area historical past and essentially the most adorned American observe and area athlete in Olympic historical past. She specialised within the 200 and 400-meter races finally incomes 11 medals (7 of them gold) in particular person and relay occasions.
All the time Alpha is beneath the guardian firm Dolphin, a publicly traded financing, advertising and marketing and communications firm that works with people and types to amplify their success, together with overseeing a number of pink carpet premieres and occasions. Shoppers on their roster earned 24 Oscar nominations, 60 Emmy nominations and 25 Grammy nominations in 2024.
“Bringing our attain and affect into sports activities, and particularly to assist girls’s sports activities, is each a pure extension and a strategic no-brainer for Dolphin,” Invoice O’Dowd, Dolphin’s CEO and a former athlete stated. “Fashionable feminine athletes and sportscasters have pursuits outdoors of their sports activities. They’re celebrities and influencers in their very own proper.”
Allyson Felix of the US competes to win the ladies’s 200m throughout the Adidas Monitor Basic assembly in Carson, California, on Could 16, 2009. Supply: GABRIEL BOUYS / Getty
Felix, who was named to the Worldwide Olympic Committee’s Athlete’s Fee this yr, additionally has her personal shoe model, Saysh, constructed particularly for girls. It presents athletes who’re new moms a complimentary pair ought to their shoe dimension change as a consequence of being pregnant, as typically occurs.
Felix says All the time Alpha was born out of a want to assist her fellow feminine athletes.
“There was once a number of fear-driven narratives that after you had been completed competing, you had been completed. That couldn’t be farther from the reality however it may be a scary highway and I’ve made a number of errors that would have been prevented,” she stated. “So I see All the time Alpha as an opportunity to make use of the teachings I’ve discovered alongside a dynamic group to assist information the following technology in creating the proper subsequent chapter for them whether or not it’s motherhood, entrepreneurship, influence work, investing, broadcasting and multimedia (books, podcasts, documentaries) or one thing solely new.”
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