*(Los Angeles, CA) The non-profit group, Pan African Movie & Arts Competition (PAFF) is thrilled to announce its continued partnership with the worldwide model IKEA.
The 2 got here collectively to amplify the inventive brilliance of Black artists from all over the world as they unveil the third installment of “All Artists Have a Seat on the Desk” a novel marketing campaign that not solely shines a lightweight on superb Black Artwork but additionally evokes collaboration in unlikely locations whereas showcasing artists behind the work.
The 2024 marketing campaign launched February 8, at 6:00 pm with a purple carpet opening and reception on the Baldwin Hills Crenshaw Plaza, 2nd flooring, contained in the Museum of African American Artwork.
This glamorous occasion marked the official unveiling of the “All Artists Have a Seat on the Desk” furnishings offered by IKEA together with a panel dialogue by a few of its featured artists.
The annual occasion boasts an array of artwork lovers, movie fans, and a few of Hollywood’s prime A-listers observing the attractive art work, and searching for distinctive items so as to add to their collections.
PAFF has curated a particular group of artists who displayed their brilliance by turning wood eating furnishings offered by IKEA, into colourful items of practical superb artwork. Every one-of-a-kind piece will showcase the model and tradition of the artists, whereas additionally celebrating a model that has serviced the house décor wants of households throughout the nation for a few years.
The outstanding initiative was birthed from the inventive collaboration between PAFF Head of Advertising- Marc Brogdon, Artistic Director- Kelcey Newman, Creative Director- Allohn Agbenya, and the extremely motivated, culturally acutely aware staff at IKEA.
Marc Brogdon shared the pageant’s overarching theme for its thirty second version, “PAFF Evokes.” He emphasised the profound connection between artwork and inspiration, stating, “The artwork of individuals is a real reflection of their soul and inspiration,” echoing an African proverb that underscores how the tales and creativity showcased at PAFF present perception into the spirit and inspiration of African folks.
PAFF has curated a particular group of artists who displayed their brilliance by turning wood eating furnishings offered by IKEA, into colourful items of practical superb artwork. Every one-of-a-kind piece will showcase the model and tradition of the artists, whereas additionally celebrating a model that has serviced the house décor wants of households throughout the nation for a few years.
The outstanding initiative was birthed from the inventive collaboration between PAFF Head of Advertising- Marc Brogdon, Artistic Director- Kelcey Newman, Creative Director- Allohn Agbenya, and the extremely motivated, culturally acutely aware staff at IKEA.
Marc Brogdon shared the pageant’s overarching theme for its thirty second version, “PAFF Evokes.” He emphasised the profound connection between artwork and inspiration, stating, “The artwork of individuals is a real reflection of their soul and inspiration,” echoing an African proverb that underscores how the tales and creativity showcased at PAFF present perception into the spirit and inspiration of African folks.
The centerpiece of this yr’s marketing campaign is the beautiful transformation of IKEA’s wood furnishings into beautiful artistic endeavors. Persevering with from 2022 into 2023, the Los Angeles space IKEA collaborated with PAFF to current a outstanding wood furnishings exhibition, that includes items personalized by famend artists.
Kelcey Newman unveiled the thought course of behind choosing the unique thought of the IKEA eating set because the canvas, explaining, “We initially selected a eating set as a result of it’s a universally pure place for gathering.” IKEA chosen this explicit desk and chairs as a result of they’re made from sustainable wooden and are sometimes seen as simply customizable, the proper clean canvas for this undertaking.
“This marketing campaign celebrates inventive voices from various disciplines worldwide and guarantees to be an unforgettable cultural expertise,” stated Kevin Matthews, Nation Space Advertising Supervisor from IKEA. “These artists have infused their distinctive kinds into these wood canvases, leading to a panoramic show of creativity and innovation.”
Milton Bowens: A local of Oakland, California, whose blended media work envelope viewers, making them witnesses, individuals, and long-lost kinfolk. His work has been part of course research on the Harlem Renaissance at Cornell College since 2009. Scorching Seat- The Redefinition art work.
Daphne P. Burgess: An African American artist residing within the Sacramento area, identified for her exhibitions at prestigious venues like Crocker Artwork Museum and the African American Historic and Cultural Museum in Fresno. Her Ivar Chair, art work is entitled Mud Fabric- A Tribute to Shade, Sample, & Texture.
Robert E. Hansen: A former visible merchandiser/occasion producer who reinvented himself as a visible designer, creating digital artwork that frequently surprises and captivates. His work invitations observers to take a better look and uncover hidden surprises. The Founder’s Cupboard- 5 drawer cupboard honors PAFF Founders, actor Danny Glover, the late Ja’Web DuBois, and Ayuko Babu, Govt Director.
Zoie Noelle Brogdon: A recent artist whose distinctive voice mirrors the attitude of a younger 19-year-old Black lady navigating life in difficult occasions. The inspiring art work submitted is entitled MUWA LISA.
Karen Gibson Roc: Specializing in textile artwork, Gibson makes use of conventional quilting and hand-stitching strategies to create works woven into the furnishings. Royalty is represented; her art work is entitled The Queen Chair.
This yr PAFF Artfest, offered by IKEA, can also be proud to honor award-winning, internationally collected sculptor Woodrow Nash. The long-time PAFF exhibitor will current a primary have a look at new sculptors, characterised by thriller and charisma, exploring the masculine and female type, revealing the important “spirit” of man. He describes his present physique of labor as “African Nouveau,” which mixes African and European influences in a charming method.
Along with celebrating these distinctive artists, the PAFF Arts Competition will host over 70 famend artists and craftspeople from all corners of the world. Showcasing an array of fantastic works, together with artwork, collectible furnishings, jewellery, clothes, and different one-of-a-kind objects, the PAFF Arts Competition is a vibrant celebration of creativity, variety, and the facility of inventive expression.
For extra details about the thirty second Annual Pan African Movie & Arts Competition, go to https://www.paff.org The pageant continues until Monday, February 19, 2024, on the Baldwin Hills Crenshaw Plaza and Cinemark BHC.
Ricky Richardson is a Southern California-based author, music reviewer, and photographer. Contact him through: [email protected]
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