Pharrell Williams is taking us again whereas pushing issues ahead. Louis Vuitton simply dropped its new Buttersoft sneaker, and anybody who is aware of sneakers can’t ignore the similarities—it’s giving Nike Cortez, however wrapped in a luxurious end solely LV can ship.
Designed by Pharrell himself in his position as Louis Vuitton’s Males’s Artistic Director, the Buttersoft is crafted utilizing a mixture of premium lambskin and calfskin leather-based. It’s ultra-soft to the contact with a puffed-up higher that also echoes the identical streamlined, low-profile silhouette that made the Cortez a West Coast staple.
However Pharrell didn’t cease there.
This isn’t nearly supplies—it’s an entire vibe. The sneaker options embossed motifs of Pharrell’s personal profile and a lobster (sure, a lobster), nodding to themes from his Fall-Winter 2025 males’s assortment. Add in pure leather-based trim, signature LV Initials, and over two dozen colorways, and also you’ve bought one thing that feels retro and runway unexpectedly.
Now, let’s discuss worth. Whereas a traditional Nike Cortez will run you round $90 to $120, the Buttersoft retails between $1,150 and $1,400. That’s a severe soar, nevertheless it’s additionally the price of couture craftsmanship—every pair is hand made by Louis Vuitton artisans in Italy.So what are you actually paying for? The Cortez gave you on a regular basis type and athletic historical past. The Buttersoft is extra about exclusivity, top-tier leather-based, and Pharrell’s stamp on luxurious streetwear.
Backside line: If the Cortez was the unique, the Buttersoft is the remix—with higher supplies, deeper pockets, and excessive style written throughout it. Whether or not you’re rocking them with a match or placing them on show, these sneakers say one factor loud and clear: Pharrell is taking Louis Vuitton sneakers into an entire new lane.
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