Supply: Derek White/Getty Pictures
Bag-collecting rapper/actor Quavo teamed up with international spirits firm Sazerac to launch White X Cognac–one of many first and solely white cognacs obtainable within the U.S.
Described as “contemporary, trendy, and light-weight,” White X hopes to usher in a brand new period of luxurious with a “smoother, sweeter, and extra mixable white cognac” providing the delicacy of a youthful cognac with “wealthy flavors that linger.”
“What I really like about White X is that it’s a wholly totally different drink expertise than some other sort of cognac,” stated Quavo.
“I’m a giant believer in difficult the established order, and I believe that’s the function of white cognac. White X is for individuals who aren’t afraid to shake issues up, put within the work and rejoice their accomplishments. That is the drink they’ve been ready for. Neat or in a cocktail, White X is clean and sippable – a reward for the hustle.”
Clear and golden straw in colour, White X is “contemporary and light-weight on the nostril with a slight sweetness and intense notes of white and yellow peaches, elegant vanilla, and an undertone of dried rose petals,” per the press launch.
Company had been invited to expertise the new-to-world white cognac at a lavish launch soirée with flowing cocktails, tasty eats, and good vibes within the coronary heart of midtown Atlanta.
Supply: Derek White/Getty Pictures
“White X challenges the normal cognac class with its contemporary and light-weight style – it’s a complete departure from many pre-conceived perceptions about cognac total,” stated Jess Scheerhorn, World Cognac Model Director at Sazerac.
“Quavo’s electrifying model and willingness to interrupt down limitations makes him the right match to assist us debut this model.”
Within the subsequent few months, White X will take over Atlanta’s hottest golf equipment, bars, and eating places whereas being broadly obtainable at native off-premise retail shops.
Supply: Derek White/Getty Pictures
Related drops will occur in Miami, FL (February), Los Angeles, CA (March), New York Metropolis, NY (April), and Dallas, TX (Could) earlier than White X turns into broadly obtainable in all markets throughout the nation starting in June 2024.
Supply: Derek White/Getty Pictures
The primary 100 White X bottles ever produced will likely be obtainable through BlockBar starting Wednesday, February 7 at 10 AM EST. For more information, click on right here.
