Crimson Lobster’s seafood boils made their return in June as a part of this yr’s Crabfest.
The 2 featured choices, the Sailor’s Boil and Mariner’s Boil, got here seasoned with garlic butter, Cajun butter, and Previous Bay. This launch marked a full yr for the reason that firm prevented chapter and was meant to be an enormous win. However not everybody was impressed.
The critiques have been blended, with some praising the comeback and others calling the flavors bland. Rapper Plies didn’t maintain again both. He posted a video earlier this week, joking that the boils appeared like they have been reheated and even went so far as calling them “vegan boils.” He admitted he hadn’t tasted them, however the publish gained consideration quick.
Two days later, CEO Damola Adamolekun used TikTok to reply. He began by thanking the purchasers who supported the brand new menu, however didn’t ignore the unfavourable suggestions. He mentioned individuals wished extra depth and stronger seasoning.
@redlobster We’ve seen your feedback. Spice it your manner. Boils simply received private! #seafoodboil #seafoodlover #ceo ♬ Assumptions – Sam Gellaitry
To deal with the complaints, Crimson Lobster is now providing extra taste choices. Prospects can select between the unique seasoning, a spicy model, or an additional spicy one. Adamolekun mentioned his private decide is the additional spicy. The menu may also embrace a brand new mix of Previous Bay and parmesan for a sharper, cheesier kick.
He gave credit score to his group for making these adjustments in only a few days, and inspired clients to maintain the suggestions coming. He ended the video by saying, “Keep hungry, preserve commenting and we’ll preserve cracking.”
Adamolekun, who beforehand ran P.F. Chang’s, can be the youngest CEO in Crimson Lobster historical past. Since moving into the position, he has stayed lively on social media, utilizing it as a software to instantly join with clients and shortly reply to criticism.
The fast turnaround reveals Crimson Lobster is severe about staying within the dialog and retaining the menu aggressive.
Whether or not the upgraded boils will win over skeptics stays to be seen, however the chain is clearly not backing down.
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