Reggie Bush has filed a lawsuit in opposition to USC, the Pac-12, and the NCAA, demanding compensation for utilizing his title, picture, and likeness (NIL) throughout his time with the Trojans. Bush’s authorized workforce argues that the organizations earned vital earnings from his “prominence” by means of TV contracts, merchandise, and media rights, each throughout his time at USC and after he left for the NFL.
Within the lawsuit, Bush’s attorneys acknowledged that even after his departure, the three entities continued to profit financially from his status “with none acknowledgment of his contribution.” Evan Selik, one in every of Bush’s attorneys, emphasised that this case isn’t solely about Bush: “It’s about setting a precedent for the truthful therapy of all faculty athletes.”
Bush was some of the prolific gamers of his period, amassing 1,740 speeding yards and 18 touchdowns throughout his junior season, which earned him the 2005 Heisman Trophy. Nevertheless, Bush and USC forfeited the Heisman in 2010 as a result of NCAA violations associated to impermissible advantages. This additionally led to USC vacating the 2004 nationwide title and 14 sport victories.
The introduction of NIL compensation for school athletes in 2021 reignited Bush’s combat for recognition. He has since filed a separate lawsuit in opposition to the NCAA for defamation after a spokesman claimed Bush was concerned in “pay-for-play preparations.”
Earlier this 12 months, the Heisman Belief reinstated his trophy, citing the “huge modifications in faculty soccer,” and Bush’s No. 5 jersey was re-displayed at USC’s residence opener.
Regardless of current efforts by USC to reconnect with Bush, his authorized workforce criticizes the delay in addressing the injustices. Talks are additionally reportedly underway to have Bush lead USC out of the tunnel for a sport this season.
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