In the course of the thrilling weekend of the Method 1 highspeed automobile racing occasion, HUGO GARAGE opened its doorways in Miami’s vibrant Wynwood neighborhood, remodeling right into a dynamic, multi-faceted artistic house impressed by the genuine mechanics workshops beloved by F1 aficionados.
HUGO GARAGE remodeled right into a hub of daring self-expression, embracing the worlds of style, motorsport, music, and concrete tradition. Attendees skilled the fun of racing firsthand with interactive simulators that proved more difficult than they appeared. Visiting HUGO GARAGE was incomplete with out choosing up a novel memento; company may customise every thing from screen-printed t-shirts and emblem hats to getting a HUGO perfume bottle airbrushed in true early-2000s fashion. Because the night progressed, the ambiance shifted from Miami’s sultry attract to the cool, edgy really feel of a warehouse occasion in Bushwick, Brooklyn, making a vibrant and unforgettable expertise. The vitality was palpable, making it an evening to recollect.
HUGO’s collaboration with LOVE RACING and AFROFUTURE highlighted a two-day spectacle of music and racing, enhancing the F1 expertise with a Method 1-inspired arcade racing setup and celebrating Africa’s cultural richness with performances from Afrobeats star Victony and famend DJs.
Race lovers had the chance to buy from the brand new HUGO x RB capsule assortment and unique Miami-themed merchandise. Extending the joy to the digital realm, HUGO additionally launched a brand new expertise on PLANET HUGO inside Roblox, providing a digital house for followers to interact with the model’s F1 partnership, take part in interactive challenges, and revel in unique digital content material. This holistic strategy ensured that followers who joined in individual or on-line had entry to a complete and fascinating expertise that melded motorsport, style, music and gaming.
If you happen to missed out on attending the occasion, you may cop a number of items from the brand new  HUGO x RB assortment under.
Hugo Boss
Hugo X Rb Relaxed-fit T-shirt With Signature Bull Motif
Value: $68
Store at Hugo Boss
Hugo Boss
Hugo X Rb Oversize-fit Shorts With Signature Bull Motif
Value: $118
Store at Hugo Boss
Hugo Boss
Color-Blocked Fanwear Polo Shirt With Particular Branding
Value: $98
Store at Hugo Boss
Hugo Boss
Hugo X Rb Oversize-fit Trousers With Tape And Signature Bull Icon
Value: $158
Store at Hugo Boss
