Rockstar Lenny Kravitz Becoming YSL Beauty’s Global Ambassador Makes Perfect Sense

Lenny Kravitz simply appears like he smells good.

With this in thoughts, it is a no-brainer for YSL Magnificence to introduce the brand new pinnacle of its males’s perfume line, Y Elixir, in an thrilling marketing campaign that includes the enduring Lenny Kravitz because the World Ambassador. This launch marks essentially the most opulent iteration of the Y sequence up to now, embodying the spirit of luxurious and daring experimentation.

“YSL is a model that I’ve identified since I used to be a toddler. My mom used to put on the perfume, my mom used to put on the clothes.” stated Lenny Kravitz

Lenny Kravitz, a rock legend identified for his fearless experimental spirit and dynamic life-style, completely embodies the essence of the Y man. Y L’Elixir is designed for the person whose life is propelled by his passions and whose experiences are the very substance of his success. This perfume celebrates the journey greater than the vacation spot, highlighting the transformative energy of embracing life’s adventures.

“As I grew and studied the home of Saint Laurent I turned impressed by Yves Saint Laurent on his designs, his sensibility, his life-style, his interiors and his selection of locations to stay.” stated Lenny Kravitz

Crafted by the famend Grasp Perfumer Dominique Ropion, Y L’Elixir showcases an unprecedented focus within the Y sequence. This deep, woody-spicy perfume introduces a luxurious new ingredient to the Y story: oud wooden. Acknowledged for its luxurious and intense aroma, oud wooden enhances the perfume’s depth and provides to its enduring attraction.

The perfume opens with a vibrant burst of ginger, juniper and bergamot, and the novel contact of freshly pressed shirt aldehydes delivers a cool, clear introduction. Saffron’s wealthy and unique heat swiftly follows this, paired seamlessly with the leather-based accents, setting the stage for a complicated sensory journey. The inclusion of pure oud essence enriches the perfume’s woody-spicy signature and ensures its excellent lasting energy, making Y L’Elixir a real assertion of excessive luxurious and timeless magnificence.

“What I like about elixir is its heat, woody, aroma. It is daring, but it surely’s not overpowering. It’s extremely pure and it blends actually properly. Fragrances are the ending ingredient, all of it begins with you, what’s within you, your angle then your clothes, your jewellery, your equipment after which your scent which when blended along with your pure scent turns into you.” says Lenny Kravitz

Y Elixir isn’t just a perfume it is a declaration of dwelling fearlessly, with every spray a reminder of the adventures that outline us. It invitations the wearer to pursue a lifetime of experiences, with the boldness to indicate the world who he’s and what he stands for.

Look out for Lenny’s forthcoming album, “Blue Electrical,” which releases Might twenty fourth.