Serena Williams could also be achieved with her tennis whites, however she’s not leaving the court docket. In a landmark transfer that signifies the rising energy and affect of ladies’s sports activities, the tennis icon has joined the possession group of the Toronto Tempo, Canada’s extremely anticipated new WNBA franchise.
However she gained’t solely be concerned with the workforce’s on-court logistics. The style thoughts behind the Serena’s World model can even actively take part within the workforce’s jersey design and merchandise collaborations.
She’s bossed up, and it’s an excellent search for the tennis icon. In a brief and sassy video on the Toronto Tempo homepage, Williams trades in a tennis ball for a basketball with the tagline, “New Court docket. New Recreation.” Sure, she’s in cost now.
The Toronto Tempo workforce is about to be a part of the WNBA in 2026, marking a historic second because the league expands into Canada, and Williams is one of many workforce’s first buyers. But it surely isn’t her first sports activities possession title. She has been increasing her presence within the panorama, including to her portfolio that already contains stakes within the Nationwide Ladies’s Soccer League’s Angel Metropolis FC, the NFL’s Miami Dolphins, and TGL Golf’s Los Angeles Golf Membership.
The WNBA is increasing, and Williams is increasing with it, proving that girls’s sports activities are lastly getting the eye they deserve. Not shocking that Williams is main the cost. She’s at all times been forward of the sport.
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